Meet ByHeart

ByHeart is a fully integrated baby nutrition company dedicated to empowering parents with choice: we want ‘best nutrition for baby’ to be possible for every parent out there.

We build each product from ground up: a team of pediatricians, breastmilk researchers and nutrition experts at the forefront of immune, cognitive, digestive and microbiome health informs our next-to-nature approach; we hand-pick the most wholesome ingredients from partners and farms that we consider family; we take pride in what we put in and in what we keep out of each recipe; we blend in our own facility in Reading, PA with a proprietary small batch process to retain highest ingredient quality.

On track to become only the 4th fully-integrated, FDA-registered baby nutrition company in the US – and the only new brand with owned manufacturing and direct supplier relationships  – we just closed our over-subscribed $90M Series B in July 2021, and are about to launch our first infant formula, with a pipeline of mom and baby nutrition products to follow.

The ByHeart team is comprised of world-class doctors, pediatric researchers, seasoned formula experts, dedicated blendmasters, and passionate parents. Above all, we are people who know that innovation isn’t easy, but babies – and their parents – deserve a better feeding future.  

Please visit our site to learn more, and see some recent press on ByHeart:

Reporting to: Senior Director of Acquisition

 

Role Responsibilities

  • Act as key liaison between Acquisition and Data Science and helping to drive the prioritization roadmap, identifying and analyzing trends or opportunities and sharing insights across the organization.
  • Rigorously analyzing customer journeys and identifying opportunities to optimize aggregate performance and move core business metrics
  • Developing hypotheses, planning, and analyzing lift-based experiments across various Acquisition channels (Facebook, Google, YouTube, TV, and Affiliate/Partnerships)
  • Working with the Senior Director of Growth Marketing to deepen ByHeart’s understanding of where the most impact can be made in optimizing LTV/CAC across media efforts
  • Act as a key driver in refining and improving ByHeart’s attribution modeling
  • Developing more sophisticated and standardized analytical processes across the team
  • Optimizing latent budget management opportunities (day of week, marginal costs, etc) both within channels and in aggregate
  • Cultivating a culture of data-reliance to generate continuous and incremental gains to key performance metrics

Skills & Qualifications

  • Several years of experience in analyst / associate roles in marketing (in-house user acquisition or media agencies), investment banking, management consulting, or other relevant roles
  • A data-driven approach to performance marketing and experience utilizing large data sets to inform strategic decision making
  • Excellent critical reasoning, communication, and prioritization skills
  • Self-motivated team player with an excitement for driving results
  • Expert with Excel functions (V-lookup, Index Match, and Pivot Tables a must)
  • Preferred: Experience evaluating and optimizing toward standard user acquisition KPIs (CAC, ROAS, conversion rate, etc.)

Preferred: Experience running direct response marketing campaigns

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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