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Associate Product Manager, AdTech

New York City, New York

About BuzzFeed, Inc.

BuzzFeed, Inc. (Nasdaq: BZFD) is home to the best of the internet with a mission to spread joy and truth. Across entertainment, news, food, pop culture, and commerce, our brands drive conversation and inspire what audiences watch, read, and buy now — and into the future. Born on the internet in 2006, BuzzFeed, Inc. is committed to improving it: providing trusted, quality, brand-safe entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. 

Business Area: Technology

Job Category: Product

Salary: $110,000.00- $120,000.00 USD

Union Status: Non-Union 

BuzzFeed Inc. is committed to fair and equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, and geography.

About BuzzFeed RevTech

The BuzzFeed RevTech team is responsible for building ML-powered ad targeting and custom solutions for direct advertisers, increasing affiliate revenue through shopping article enhancements and automated link-conversion investments, and overseeing the overall ad experience and programmatic partnership strategy to maximize the revenue yield of all web + app properties. 

We are looking for a talented and motivated Associate Product Manager to join our team to help lead strategic programmatic advertising growth investments. This is a full-time hybrid position located in our New York City office.

The Role

As an Associate Product Manager focused on AdTech and Programmatic Advertising, you will play a key role in developing and optimizing our product offerings in the digital advertising ecosystem. You will work closely with cross-functional teams, including engineering, design, data analytics, and ad operations, to enhance our advertising technology stack to ensure our products remain at the forefront of the rapidly evolving programmatic landscape.

You Will

  • Product Strategy and Roadmap: Collaborate with senior leadership and stakeholders to define the product vision and roadmap for programmatic advertising solutions. Prioritize features and enhancements based on customer feedback, business needs, and market trends.
  • Programmatic Advertising Expertise: Gain in-depth knowledge of programmatic advertising technologies, including DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), programmatic auction integrations (Prebid, TAM, AdX), Addressable Audience solutions, and audience targeting. Use this knowledge to drive innovation and improvements in our products.
  • Cross-functional Collaboration: Work closely with engineering, design, data science, sales, and adops teams to ensure smooth product development cycles, from ideation to execution. Act as a liaison between technical and non-technical teams to ensure alignment on product goals.
  • Data-Driven Decision Making: Develop expertise in AB testing frameworks and leverage data analytics to assess the revenue and user metric impact of any new product feature. Monitor key metrics and KPIs, and use insights to drive continuous improvement and optimization of our ad product suite.
  • Product Launch and Support: Assist in product launches by developing detailed documentation of product features, providing training to internal teams, and supporting post-launch optimization and troubleshooting.

Industry Awareness: Stay updated on the latest industry trends, tools, and technologies in the AdTech/programmatic space. Attend industry conferences and events to enhance your knowledge and to help inform potential investments or new partnerships for consideration.

You Have

  • Education: Bachelor's degree in Business, Computer Science, Marketing, or a related field. MBA or relevant certifications are a plus.
  • Experience: 1-2 years of experience in product management, preferably in AdTech, programmatic advertising, or digital media. Exposure to DSPs, SSPs, DMPs, or similar platforms is highly desirable. This could also be an attractive role for someone with 3-5 years of experience in programmatic operations looking to transition into a more technical/product career path.  
  • Technical Skills: Familiarity with programmatic advertising platforms, ad exchanges, APIs, and data integrations. Basic knowledge of data analysis tools and reporting systems.
  • Analytical Skills: Strong quantitative skills and ability to use data to drive decision-making and measure product success.
  • Communication: Excellent verbal and written communication skills, with the ability to clearly explain complex concepts to technical and non-technical stakeholders.
  • Problem-Solving: Strong critical thinking and problem-solving abilities with a customer-centric mindset.

Collaboration: Proven ability to work in a collaborative, fast-paced environment with cross-functional teams.

Why BuzzFeed?

  • Be part of a fast-growing company at the forefront of innovation in the AdTech space.
  • Opportunity to work with a talented and dynamic team, with most members having worked on the RevTech team for 7+ years. 
  • Competitive salary and benefits package.
  • Flexible work hours and a positive, inclusive work culture.

If you're passionate about AdTech and want to significantly impact the future of programmatic advertising at BuzzFeed, we’d love to hear from you!

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal-opportunity employment. We are proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.

You can expect:

  • A supportive, inclusive atmosphere on a team that values your contributions.
  • Opportunities for personal and professional growth through work experience, offerings from our in-house Learning Team, our Employee Resource Groups, and more.
  • An attractive and equitable compensation package, including salary.
  • A well-rounded benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, health and wellness discounts, and much more.

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