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Lead Social Media Strategist

New York City, New York

 About BuzzFeed, Inc.

BuzzFeed, Inc. (Nasdaq: BZFD) is home to the best of the internet with a mission to spread joy and truth. Across entertainment, news, food, pop culture, and commerce, our brands drive conversation and inspire what audiences watch, read, and buy now — and into the future. Born on the internet in 2006, BuzzFeed, Inc. is committed to improving it: providing trusted, quality, brand-safe entertainment to hundreds of millions of people; making content on the internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives. 

Business Area: Business

Job Category: Commerce

Salary: $95,000.00- $100,000.00 USD 

Union Status: Non-Union  

BuzzFeed Inc. is committed to fair and equitable compensation practices. We reserve the ability to adjust the final compensation for this role based on the final candidate's experience, skillset, certifications, and geography.

The Role

BuzzFeed is looking for a Lead Social Media Strategist to work on strategy for the  Commerce Editorial Social Team, across all social platforms. You'll work on a variety of BuzzFeed brands and help the commerce social team achieve their overall goals. This is a full-time, hybrid, New York City-based role, and we will expect this role to be in the NYC office 2x times. This role reports to our Sr—Director of Affiliate Marketing.

You Will

  • Lead the strategy and execution of a comprehensive social commerce strategy for Facebook, Instagram, Tiktok, and any emerging new platforms, aimed at driving traffic and revenue growth for BuzzFeed’s shopping vertical.  
  • Work with the Commerce business team to create an annual roadmap, with clear set goals, KPIs and testing frameworks to optimize performance throughout the year.
  • Define BuzzFeed Shopping’s social identity, ensuring consistency across platforms while tailoring messaging and tone to meet platform-specific audience needs and business goals.
  • Support the affiliate business team on new and existing partnership ideas.
  • Work closely with the paid social team to identify learnings and align social efforts with paid media initiatives to improve overall performance.
  • Develop the creative and execution strategy around major tentpoles and sales. 
  • Manage a team of 2 direct reports who are focused on various platforms. 
  • Analyze social performance data trends and provide actionable insights to business stakeholders to help inform strategy decisions going forward. 
  • Help maintain the cheery and collaborative BuzzFeed culture with a positive attitude and obsession with viral and emerging social trends.
  • Develop strong relationships with platform partners to unlock new opportunities for growth.
  • Conduct a bi-yearly competitive analysis to identify market trends, competitor strategies, and consumer buying patterns, to remain at the forefront of the ever-adapting social commerce space.

You Have

  • 5-7 years experience running social media strategy for a major publisher or brand, especially in the ecommerce/shopping space.
  • 4+ years of people management experience.
  • The ability to leverage data to understand consumer behavior trends and general market dynamics. 
  • A self-starter mentality with the ability to thrive in a fast-paced environment and adjust team priorities based on adapting business challenges.
  • A deep expertise in Facebook, Instagram and TIkTok, including platform specific strategies for creating viral content.
    • Knowledge of Pinterest or Subtext (or similar SMS platforms) is a major plus. 
    • Experience with managing paid social campaigns, also a plus.
  • Excellent communication skills, both written and verbal, to seamlessly convey insights to cross-functional teams.
  • A strong passion for eCommerce and social media trends, with a sharp understanding of consumer behavior in the digital age.

Life at BuzzFeed, Inc.

We celebrate inclusion and are committed to equal-opportunity employment. We are proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability, or any other protected category.

You can expect:

  • A supportive, inclusive atmosphere on a team that values your contributions.
  • Opportunities for personal and professional growth through work experience, offerings from our in-house Learning Team, our Employee Resource Groups, and more.
  • An attractive and equitable compensation package, including salary.
  • A well-rounded benefits program featuring paid time off, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, health and wellness discounts, and much more.

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