About us

Buildxact is a tech company that provides builders and trades with simple online business tools. We help our customers get ahead and stay ahead with estimating and job management software to manage the job end-to-end, from first contact and quote to final invoice. Our cloud software is now used to estimate and manage hundreds of millions of dollars of profitable construction jobs across Australia, New Zealand and North America. We are in scale-up mode, continuing to expand our business globally.

Your domain

As a Senior Paid Media Manager, you'll play a pivotal role in creating and implementing strategies to elevate our company's online presence and performance.

In this global role, you will manage, optimize, and scale paid media, pay per click and paid social campaigns, on Google, Bing, Facebook, Gartner, G2 and other platforms for our SaaS B2B business.

Responsibilities include conducting keyword research, analyzing campaign performance, optimizing ad spend and ensuring localization is part of our marketing strategy. Your close alignment with the Buildxact Marketing Team will ensure seamless integration with our business objectives

What you’ll nail

  • Develop and implement comprehensive paid media strategies across various channels, including Google Ads, Meta Ads, Gartner (PPC, PPL), G2, Bing Ads, LinkedIn Ads, Reddit Ads, YouTube, and programmatic platforms, to enhance visibility, lead generation, and sales for our SaaS B2B business
  • Oversee and manage all aspects of paid media campaigns, including budget management, performance monitoring, and optimization, using tools such as SEMrush, Ahrefs, or Moz for keyword research and analysis
  • Collaborate closely with the brand content marketing, SEO, CRO, and website teams to align paid media strategies with overall marketing objectives, ensuring seamless integration of ad campaigns, budgets, and landing pages for maximum effectiveness across different regions and audience segments
  • Design and execute comprehensive testing strategies, including A/B, multivariate, geographic, and localization tests, to optimize creatives, landing pages, and ad formats for optimal conversion rates and engagement. Utilize tools such as Unbounce, VWO, and Full Story for these purposes
  • Monitor competitors in the paid media space performing competitive tasks such as analyzing auction insights, monitoring search impression share and conducting market share analysis
  • Proactively report on trends and insights to inform strategic decisions and maintain a competitive edge
  • Communicate campaign results and insights with the marketing team and participate in strategy meetings to refine and improve paid media campaigns. Develop standard operating procedures for paid media management to set performance standards and streamline execution

Your toolkit

  • Proven expertise and demonstration in efficiently managing and scaling Google Ads campaigns and proficiency in using Microsoft Excel for data analysis and reporting Certifications in Google Ads, Meta Ads and other relevant paid media platforms are highly desired
  • Proven experience in landing page creation, testing, and optimization, preferably using Unbounce
  • Skilled in keyword research, analytics, and data interpretation, with proficiency in using tools such as SEMrush, Ahrefs, and Moz
  • Demonstrable experience with A/B, multivariate, and full-funnel testing using tools such as VWO, Hotjar, and Full Story
  • A minimum of 5 years of experience managing paid media campaigns across multiple platforms, including Google Ads, Facebook Ads, Gartner PPC, Bing Ads, LinkedIn Ads, and Reddit Ads
  • Experience managing campaigns in a B2B environment, preferably in the SaaS industry
  • Excellent communication and teamwork skills, with the ability to collaborate effectively with creative teams and communicate campaign results with the marketing team
  • Demonstrated efficiency in budget management for optimizing campaign performance
  • Familiarity with content management systems, preferably WordPress
  • A strong understanding of digital marketing, paid media best practices, and industry trends
  • Ability to work in a hybrid setting in Austin, Texas.  
  • A continuous desire for growth and to learn about new technologies
  • A focus on critical thinking and efficient problem solving
  • Metrics-driven with an analytical approach to strategic initiatives
  • An informal, but professional style that is respectful to the individual and the company values
  • Effectively manages projects and timeliness in a collaborative approach and style
  • Drives business outcome through digital channels, managing digital transformation programs and improving systems and processes
  • Is data driven, is on top of the numbers that inform the marketing performance
  • Strategic in approach, strong planning and communication
  • Works effectively in cross-functional teams
  • Collaborates well with stakeholders and brings others along for the journey
  • A self-starter attitude and driven to overachieve on targets
  • A competitve edge and ability to thrive in a fast-paced environment 
  • Highly accountable for their own actions and equally expecting similar from their team

Build your career with Buildxact!

Buildxact is a high-growth business, and you’ll be given the opportunity to experiment, solve problems, make decisions and work with pace towards a clear goal. Autonomy and empowerment are an essential parts of our values. You’ll be supported by an experienced team with a clear goal to grow rapidly across the globe, while you grow with the company.

Benefits

Total rewards include:

  • Competitive salary
  • Medical, Dental, Vision insurance - company sponsored for employees!
  • 401k match
  • Competitive paid time off policies
  • Parental leave
  • The Friday Take Off (log off at 1p every 1st and 3rd Friday of the month!)
  • Paid personal/sick leave
  • Exceptional team culture

As a values-driven company we are committed to creating a diverse and inclusive environment where people feel safe and you can be yourself. We're behind you.

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