About the Role
As the Marketing and Social Media Coordinator for Buckner Retirement Services you will support the Director of Marketing by executing tactical and timely actions related to our social media and digital marketing strategy that support and position the identification, conversion, and retention of individuals, groups, and organizations critical to the growth of the ministry areas of Buckner Retirement Services.

What You’ll Do
As a member of our team you will have an impact on our clients through accomplishment of the following responsibilities:

  • Manage designated social media accounts. Create accurate, grammatically correct and timely or campaign-specific content to be cross-posted via multiple platforms. Monitor, engage with, and be quick to acknowledge responses from inquiring individuals (attain and maintain response badge on Facebook). Initiate appropriate and strategic response tactics to inquiries. Maintain social media accounts to be current and consistent with latest platform features. Ensure ‘about us’ pages are keyword optimized and contact info is correct. Leverage social media opportunities. Tag and leverage opportunities with Buckner partner organization posts and content and local Buckner pages.. 
  • Create reports to provide data analysis on social media metrics (engagement, followers, inquiries, conversions). Help establish and monitor achievement toward social media marketing goals. Identify, implement, and adjust posting frequency, optimal times, and optimal SEM/SEO keywords. Use data to support planning of scheduled posts year over year.
  • Be an expert in latest social media trends and power user of different social media platforms. Research social media industry news and ideas that would be a good fit for our faith-based, nonprofit organization.
  • Support local social media through corporate-initiated engagement to educate on best practices and the shared relationship to leverage initiatives, promote overall brand, and achieve like goals. Be an example to local administrators and serve as a resource on best practices. Create customized content for local markets to use to ensure consistent coverage on local platforms.
  • Deliver on-site social media and event marketing support at Buckner-hosted and partner-involved organization events. Coordinate the creation, completion, and distribution of event marketing assets that promote event hashtags or other desired actions from attendees. Oversee setup/takedown/logistics of technical equipment used for social media and event marketing content promotion.
  • Support the Director of Marketing with assignments related to the comprehensive annual marketing plan for Buckner Retirement Services based on the ministry priorities set forth by leadership.
  • Develop and implement strategic marketing plans as assigned by Director of Marketing.
  • Monitor brand sentiment on social media and web presence.
  • Provide creative written content and direction for marketing communications projects including print, web, and video development and production, in conjunction with the BRS Director of Marketing and the Buckner Communications department.
  • Serve as marketing project coordinator for Buckner Retirement Services print and digital projects including processing project requests, proof routing, coordinating with designers, printers and customers, and ensuring accuracy and on-time delivery of project.
  • Develop content for print and digital media projects including, but not limited to direct mail, social media, advertisements, brochures, flyers and other print collateral, newsletters, HTML emails, and specialty projects.

What You’ll Bring to the Team
To be successful in this role and a great addition to our team we need you to come with the following:

  • Bachelor’s degree in a related field.
  • Minimum 2-3 years prior related experience in marketing communications required.  Graphic design and/or video-editing experience a plus.
  • Working knowledge of social media platforms and other online tools such as Canva and Constant Contact.
  • Working knowledge of Adobe Creative Suite including Photoshop, Illustrator, and InDesign.
  • Extensive knowledge of the Microsoft Office Suite on the Windows platform.
  • Cross-proficiency in web content.
  • Creative writing skills you will use to generate visually engaging, accurate, grammatically correct, AP-style-edited platform-size-specific, social media content.
  • Proficient social media management skills for multiple platforms.
  • You are an expert on latest social media trends and power user of various social media platforms.
  • You have excellent analytical skills you will use to identify trends, issues, and to quickly analyze data then create reports for presentation to peers and leadership.
  • Quickly develop relationships with peers, leadership and internal customers to collaborate on social media and marketing projects and outcomes.
  • Proven track record for driving business initiatives to desired outcomes.
  • Your ability to develop and implement strategic marketing plans as assigned by Director of Marketing.
  • A professional commitment to Christian principles so as to perform tasks and responsibilities in alignment with Buckner’s mission, vision, and values;

Preferred Qualifications
In addition to the amazing qualifications and experiences listed above, if we had our say, we would also look for:

  • Nonprofit and digital marketing experience.
  • Prior related experience marketing for the senior living industry.
  • Project management certification.

Job Perks
At Buckner one of the ways we show value to our team members is by offering the following perks:

  • Medical and Dental benefits for employees and their eligible dependents;
  • Life insurance;
  • Short Term and Long Term Disability benefits;
  • Paid Time Off and Holidays;
  • Retirement Savings Plan; and
  • The 5Star Fun Benefit: encourages employees to spread good cheer to their co-workers and others, creating a happy, healthy environment for all!

The same way we treat our employees is how we treat all applicants – with respect. Buckner is an equal opportunity employer (EEO is the law). You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Buckner.

Apply for this Job

* Required
  
Attach Dropbox Google Drive Paste
  
Attach Dropbox Google Drive Paste
When autocomplete results are available use up and down arrows to review
+ Add Another Education

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Buckner are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.