Company: New York State United Teachers (NYSUT)
Executive Digital Strategist
Position type:
Office of the President
NYSUT Headquarters (Latham, NY)
Salary range:


New York State United Teachers (NYSUT) is seeking its first-ever Executive Digital Strategist to join the Office of the President as an executive staff member. This individual will create, execute, and track original social media content on behalf of the President of the organization, and be responsible for developing and maintaining a comprehensive understanding of the organizational priorities and messaging. The Executive Digital Strategist will travel with and report to the President.

Candidates should be based within commuting distance of Latham, NY or be willing to relocate.

Primary Responsibilities:

  • Lead, develop and implement actionable goals, messaging, and strategies for all social platforms, to attract and expand the NYSUT President’s target reach and impact.
  • Create and post daily social media content for the NYSUT President on various platforms to maximally amplify messaging and enhance the President’s social media presence.
  • Travel alongside the NYSUT President, attending events, rallies, and meetings, to promote the President’s work. Efficiently capture names, titles, and contact information, employing innovative methods like QR codes and text-to-join systems when appropriate.
  • Capture compelling video clips and photos and turn them into engaging social media content for immediate dissemination.
  • Collaborate with key staff and other NYSUT departments to develop systems that turn interest from the President’s media presence into sustained engagement and impact for NYSUT.
  • Work with the President’s office to support travel preparation and logistics and to maximize efficiency.
  • Track social media engagement and share findings with the NYSUT President and other staff.
  • Suggest and use effective tools and technologies that will advance the NYSUT President’s digital goals.

Required Qualifications: 

  • Digital Expertise: Experience with digital organizing and key social media platforms, including LinkedIn, Instagram, and X. Must be a quick learner with proficiency in new technology.
  • Video Production: Can quickly capture and edit videos on the go, producing timely and compelling content.
  • Creative: Able to develop interesting, engaging, and out-of-the-box digital content, bringing life and personality to the NYSUT President’s online voice and presence.
  • Confidential: Willing and able to maintain complete discretion, confidentiality, and professionalism.
  • Extremely Flexible Schedule: Comfortable with regular travel and weekend work, based on the NYSUT President’s schedule (you could be at a conference one day and school visit the next). Note: This is not your typical 9am-to-5pm job.
  • Strategic Thinking: Able to develop smart plans and systems that align with NYSUT's strategy and vision for national impact.
  • Collaborative Spirit: Work closely with key staff and stakeholders.
  • Values-Driven: Cares about key advocacy issues and is excited to support and contribute to the work. Experience in labor and/or educational issues preferred.
  • Driving Skills: Possess a valid driver's license and a good driving record, as travel will be a significant aspect of the role.

About NYSUT: 

NYSUT is a statewide labor organization affiliated with more than 1,200 local unions, each representing its own members. NYSUT is affiliated with two national unions, the American Federation of Teachers (AFT) and the National Education Association (NEA). NYSUT represents nearly 700,000 people who work in, or are retired from, New York's schools, colleges, and healthcare facilities, including teachers, teacher aides and assistants, college and university faculty and professional staff, school bus drivers, custodians, secretaries, cafeteria workers, nurses, and other healthcare professionals. Learn more at

At NYSUT, we believe in creating a work environment free of barriers and bias, where individual outlooks and talents are respected and valued. Our organization’s policy is to ensure an equal employment opportunity to all persons without regard to race, color, national origin, religion, age, sex, disability, sexual orientation, gender identity or any other characteristic protected by the law.

NYSUT is proud to be an equal opportunity employer. NYSUT is committed to building a diverse and inclusive team. Women, people of color, and LGBTQ+ people are encouraged to apply.

Compensation & Benefits:

  • Competitive salary and excellent benefits, including comprehensive medical and dental insurance plans, life and long-term disability plans, and retirement plans.
  • Generous PTO plan.
  • Collaborative and supportive work environment with a diverse group of experienced professionals.
  • Opportunity to work in a highly respected organization, make a meaningful difference in the lives of working people, and be a proud part of the labor movement at the local, state, and national levels.



About Brightmode Talent

This search is supported by Brightmode. Brightmode is part of Orchestra, the first communications company built for today’s media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosenDerrisGlen Echo GroupInkhouseM18Message LabOnward and Brightmode.

Note: Candidates who apply to this role will be added to our candidate pool and may be considered for current and/or future similar positions. By providing your information, you are consenting to allow us to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.

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