Company: Orchestra
Job title: Director, Analytics & Insights
Position type: Full-time
Location: New York, N.Y.; Boston, M.A.; Washington, D.C.: Hybrid
Salary: $130k - $150k annually

 

Orchestra is the first communications company built for the new media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Brightmode, with more than 600 storytellers and strategists from 12 cities across North America and Europe. The network of leading agency partners with companies, organizations and business leaders across high-growth industries including consumer, climate and sustainability, education, healthcare, real estate and technology.

 

ABOUT THIS ROLE

Orchestra is seeking a Director, Analytics & Insights to be a critical component in the growth and development of our Analytics and Insights team. We are looking for someone who understands the strategic importance of accurate and insightful data storytelling, is deeply familiar with analytics tools, and has the ability and desire to build expertise around analyzing the performance of content.

This person will be able to easily navigate a variety of audience, platform, and intelligence tools to provide impactful analyses, in support of the agency’s analytics deliverables. Having a strong desire to develop and execute rigorous methodologies and the end goal of effectively communicating the strategic implications and impact to our clients will be critical in this role. Most importantly, this person should be curious, driven, and excited about the ideas of what’s possible, learning from data and developing insights.

 

ACCOUNTABILITIES & QUALIFICATIONS

  • Work with a growing team of innovative analytics professionals to deliver interesting and impactful data-driven insights to a vast range of clients
  • Develop and learn new analytics and tool skills, supporting the evolution of Orchestra’s analytics product offering
  • Lead the production of external reports and analysis for clients & interagency stakeholders to support data-backed findings and strategic recommendations
  • Support multiple types of analyses, including competitive landscape analysis, white space assessments, performance measurement, audience insights, owned content audits, etc.
  • Create comprehensive measurement plans for analyzing owned, social, and earned properties
  • Assist in business development and growth by working with an interagency team to inform our proposal strategy and ongoing client analytics deliverables
  • Work closely across an integrated agency team to develop data strategies (e.g. metric definitions, data capture, visualization, storytelling, etc.)
  • Keep up to date on best practices, tools and news in the analytics industry

Essential skills:

  • At least 7+ years of insights experience, demonstrating career progression
  • Excitement and passion toward developing and executing data-driven strategies and insights, along with a solid understanding of the digital landscape
  • Strong communication skills and a builder mentality, promoting a culture of collaboration and teamwork across organizational boundaries: ability to share techniques with the larger Orchestra community
  • Extensive tool knowledge of a wide range of analytics tools, experience with applicable tools will suffice. Relevant tools include:
    • Owned: Google Analytics
    • Earned : Brandwatch, Talkwaker, Netbase, Meltwater, Cision, Muck Rack
    • Social: Sprout Social
  • Familiarity with dashboard tools, such as Google Analytics, Google’s Looker Studio, Databox, etc.
  • Strong data visualization skills
  • Track record of implementing operational excellence (process efficiencies, effective tools, and technologies) in an analytics function
  • Previous experience working with a wide range of clients across industries in a face-paced agency environment
  • Ability to conduct qualitative and quantitative research to gain deeper understanding of consumer behavior, attitudes, preferences 
  • Experience training, mentoring, managing teammates
  • Knowledge of advanced analytics and statistical modeling, preferred

 

Note: Interested in this role but it’s not quite the right match? Applicants who meet some but not all or exceed the above criteria are still encouraged to apply! We’re eager to hear from candidates with diverse backgrounds and are passionate about learning and growing in their next role. 

 

#LI-SC1
#LI-Hybrid

 

About Brightmode Talent

This search is supported by Brightmode. Brightmode is part of Orchestra, the first communications company built for today’s media landscape. Since early 2022, it has grown into a network of eight strategic communications and marketing agencies including BerlinRosen, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Brightmode.

Note: Candidates who apply to this role will be added to our candidate pool and may be considered for current and/or future similar positions. By providing your information, you are consenting to allow us to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.

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