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Our Mission is to Make Healthcare Right. Together. Built upon the belief that by connecting and aligning the best local resources in healthcare delivery with the financing of care, we can deliver a superior consumer experience, lower costs, and optimized clinical outcomes.

What drives our mission? The company values we live and breathe every day. We keep it simple: Be Brave. Be Brilliant. Be Accountable. Be Inclusive. Be Collaborative.

If you share our passion for changing healthcare so all people can live healthy, brighter lives – apply to join our team.

 

SCOPE OF ROLE

The Manager, Medicare (MA) Marketing and Member Communications will act as a Marketing SME for MA Marketing Development and Market Operations teams. They will develop and maintain a MA Marketing framework, which will include communication tools that can be leveraged across MA entities, products, and markets in support of Bright Health’s Medicare marketing objectives. They are also responsible for creating and managing communications and touchpoints to members to maximize retention and engagement.  Acting as the primary subject matter expert for active marketing and member communication campaigns, they will create and prioritize CRM activation plans and optimization strategies across all channels. 

The Marketing and Member Communications Manager will play a critical “account management” role on behalf of the Marketing team across the entire Medicare segment in support of Bright’s diverse communication and growth initiatives. This role will lean heavily on the CRM/engagement/digital, digital properties and creative centers of excellence for marketing strategy inputs. This role requires presence at Medicare operations meetings (internally and externally) to play a lead “presentation” role on behalf of the Marketing team.

ROLE RESPONSIBILITIES

The Manager, MA Marketing Communications description is intended to outline out major responsibilities within the role, but it is not limited to these items.

  • Collaborate with MA operational stakeholders including Sales, Compliance, Product and Bright Health MA Market specific teams to understand Market Landscape priorities and help develop strategies for shared success.
  • Create and maintain MA Marketing Framework outlining standard activities and milestones throughout the year, including “Toolkit” of communications available for internal teams to share and request information with Market partners in a unified manner.  Also builds a process and framework for holistic communication to members that spans direct marketing channels, delivering the right message to the right member at the right time via the right channel.
  • Identifies key audience segments via existing data model and opportunities for data augmentation to drive future segmentation.  Defines communication direction/campaign journeys around specific topics and oversees the delivery of materials from concept to in-home and monitors results. Includes, but not limited to onboarding, effectuation, renewal & engagement strategies & tactics.
  • Lead team of Marketing Coordinators and Specialists.
  • Educate internal audiences who interface with Medicare Members, Providers and Agents on Bright Health’s MA Consumer strategies and framework; including contract preferences, key alignment milestones, and general marketing concepts.
  • Support internal teams in addressing MA Marketing questions and requests pertaining to Consumer and/or marketing strategies, interfacing directly with Providers or Agents as needed; lean on consumer team centers of excellence for expertise in marketing practices available and recommended for Medicare consumers. Work in partnership with product-specific marketing communications leads to execute regulatory and member engagement strategies such as affiliation letters across all brands/markets.
  • Define, develop and report results to Market and MA Leadership on shared marketing initiatives.

SUPERVISORY RESPONSIBILITIES

  • This position will have supervisory responsibilities.

EDUCATION, TRAINING, AND PROFESSIONAL EXPERIENCE

  • A Bachelor’s degree in Business, Marketing, Communications or a related field is required
  • Seven (7) or more years in marketing, strategy and/or communications role is required
  • Healthcare experience is preferred
  • Advanced user of Excel and PowerPoint is required
  • Experience managing others (preferred)

PROFESSIONAL COMPETENCIES

  • Ability to work independently and collaboratively with cross-functional teams
  • Strong written and verbal communication skills
  • Comfortable in a fast-paced, dynamic environment
  • High attention to detail with strong project management expertise
  • Willingness to learn and operate in ambiguity
  • Ability to build and implement newly defined processes and roll out to cross-functional partners
  • Working knowledge of MS Office with expertise in Word, PowerPoint and Excel
 

We’re Making Healthcare Right. Together.

We are realizing a completely different healthcare experience where payors, providers, doctors, and patients can all feel connected, aligned and unified on the same team. By eradicating the frictions of competing needs, we are making it possible to give everyone more of what they want and deserve. We do this by:
 
Focusing on Consumers
We understand patient pain points, eliminating complexity while increasing transparency, for greater access and easier navigation.
 
Building on Alignment
We integrate and align individual incentives at all levels, from financing to optimization to delivery of care.
 
Powered by Technology
We employ our purpose built, integrated data platform to connect clinical, financial, and social data, to deliver exceptional outcomes.
 
          
 
As an Equal Opportunity Employer, we welcome and employ a diverse employee group committed to meeting the needs of Bright Health, our consumers, and the communities we serve. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
 

 

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