At BRANDED, we are building an international e-commerce consumer products company that transforms businesses into global brands. Including our viral brand Ototo on TikTok and our sustainable brand Puracy, we are proud to have a portfolio of over 40 best-selling brands. Working within the industries of Beauty & Personal Care, Home & Kitchen Equipment, and Health & Wellness, we are generating over $200M.
Since our inception in late 2020, we have quickly scaled our team to 320+ Branders worldwide, with offices in Paris, Lisbon, Shangai, Shenzen, as well as remote hubs across Europe and Asia. We are thrilled to have a global and diverse workforce, offering flexibility, hybrid/remote work opportunities, as well as career growth.
To grow BRANDED into the leading operator of e-commerce brands, we're seeking the drive, spirit, and hustle to match our ambitions. Our current team of experts have already founded, scaled, and sold some of the world's most beloved e-commerce brands and we'd love to welcome you to the team! We value a diversity of experience and passionate people who understand our vision to build great consumer brands.
About The Role
BRANDED is looking for a creative and strategic marketer who will spearhead the development and execution of brand organic content creation and campaign initiatives designed to build strategic brands within the BRANDED portfolio into true $100M challenger brands.
This is both a strategic and operational role. A great candidate will have demonstrated experience in building beloved consumer brands, creating great content, and guiding brand growth through creative & organic content strategy.
You are a creative thinker who has exceptional communication skills - written and verbal. You have your eye on what’s happening in culture and are up on the latest US consumer trends that could impact our cross-category portfolio of brands. You are a team player who is able to manage across multiple teams, projects, and priorities effectively.
This role is a coverage for Maternity Leave, reporting to the Marketing VP, and will work closely with cross-functional partners: Creative, Social Media, Performance Marketing, CRM, and Commercial Brand teams.
What You’ll Do
- Drive the growth and development of assigned brands through building the marketing editorial & promotional calendar, with buy-in from cross-functional teams.
- Ensure creative execution for successful implementation against the plan, working with internal creative agency resources.
- Ideate innovative brand messaging that interprets brand values and expansion strategy: this includes brief development, project management, content planning, and agency management, as needed.
- Lead the assigned brand's organic social media strategy with support from creative functions and social media execution team.
- Determine Influencer campaign strategy in partnership with the Influencer team and ensure briefs and UGC content are in the spirit of the brand & aligned with brand guidelines.
- Ensure brand guidelines are respected in all organic content creation.
- Measure and report out on the performance of brand marketing initiatives, and develop insights to inform future strategies.
- This role is part of the Brand Marketing team, working across BRANDED's strategic brand portfolio
What You’ve Done And Enjoy Doing
- Experience in brand marketing, creative and/or advertising.
- Putting the consumer first and always driving the messaging with consumer insights in mind.
- Developing full-funnel brand marketing strategies that leverage engaging, innovative content.
- Project management with a track record of end-to-end project ownership and successfully delivering results in a fast-paced, dynamic business environment.
- Highly organized, able to effectively prioritize in a fast-paced startup environment and create processes to streamline projects.
- Consumer goods, beauty, or retail industry experience preferred.
- Ability to work collaboratively across functions, work independently, and take initiative when appropriate
- Creative thinking and flexibility – ability to multitask and handle pressure in a fast-paced environment
- Great verbal and written communication skills
- Experience managing direct report(s) a plus
- Bachelor’s Degree
We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.
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