Co-Marketing Lead

Branch is on a mission to help working Americans grow financially. We do this by helping companies accelerate payments and empower working Americans with accessible, fee-free financial services. We’re committed to building and delivering more inclusive and transparent financial products.

Come join our team as we develop new ways to improve the lives of working Americans. Our mission starts with empowering our own employees. Have a great idea? Share it today and it might just get implemented tomorrow. As a team member at Branch, your voice and creativity can directly impact the product and company. We not only attract great talent from across the country, but also build teams to help that talent to thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.  

Branch is seeking a Co-Marketing Lead to build the co-marketing function from the ground up. The successful candidate will  “work backwards” from the Worker experience to identify win/win/win opportunities that (1) accelerate Branch adoption, (2) position the Company–our customer–as the hero to their Workers, and (3) clearly articulate the benefits of using Branch to Workers–our consumers.

Co-Marketing exists to develop and deliver campaigns that unlock the full value of Branch for our largest and most strategic Company customers. To do that, you’ll bridge the customer journey from Sales to Customer Success. You’ll join the Sales cycle to bolster Branch’s value proposition by pitching campaign ideas that ‘wow’ our customers, and join Customer Success during Onboarding to lead the joint execution of those campaigns.

 

What you’ll do:

Understand Company objectives, conceptualize co-marketing campaigns to meet those goals, sell the campaign, and then flawlessly execute co-marketing campaigns in partnership with the customer to deliver win/win/win outcomes.

  • Make an Impact - own Worker activation as a success metric;
  • ‘Wow’ Customers - bring innovative, win/win/win ideas and be able to sell them to customers
  • Think Big, Move Fast - don’t confine yourself to what’s easy; find a way to deliver ‘wow’  

 

We’re looking for someone with:

  • 8+ years of experience leading the development of customized marketing campaigns 
  • experience working with agencies (or in-house ones) to create concepts and campaigns 
  • well-rounded experience with marketing channels, and adapting campaigns to channels
  • Experience making data-driven marketing decisions
  • Knowledge of payments industry is a plus
  • Experience in a B2B2C business model is a plus

 

You’d be a good fit if:

  • You “Work Backwards” - you put yourself in the shoes of the people you serve, and “work backwards” from their experience into solutions that positively impact them
  • You know that Great Minds Don’t Think Alike - you believe that ideas should win based on their merit–not based on the designation or the influence of the person presenting them
  • You See the Forest and the Trees - you know that the important details can change the approach, and small improvements can compound into enormous impact over time
  • You “Recognize the Door” - some decisions are irreversible -- one-way doors -- these decisions must be made with great deliberation. But most decisions aren't like that -- they are changeable, reversible -- they're two-way doors. You move quickly through two-way doors, exercise caution with one-way-door decisions, and are good at recognizing the difference between the two.

 

Benefits and general information:

  • Company-paid medical, dental, and vision
  • 401k
  • Stock Options
  • Flexible time off
  • Paid Holidays

 

Working at Branch

Headquartered in Minneapolis but with employees located all throughout the US, Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together.

Our teamwork has enabled us to become an award-winning fintech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by the Webby Awards, Benzinga Fintech Awards, Fintech Breakthrough Awards, the Star Tribune’s Top Workplaces, and EY Entrepreneur of the Year, Heartland, among others.  

Learn more about our culture, approach, technology, and people here: https://www.branchapp.com/about  

Branch is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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