Demand Generation Lead

Branch is on a mission to help working Americans grow financially. We do this by helping companies accelerate payments and empower working Americans with accessible, fee-free financial services. We’re committed to building and delivering more inclusive and transparent financial products.

Come join our team as we develop new ways to improve the lives of working Americans. Our mission starts with empowering our own employees. Have a great idea? Share it today and it might just get implemented tomorrow. As a team member at Branch, your voice and creativity can directly impact the product and company. We not only attract great talent from across the country, but also build teams to help that talent to thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.  

Branch is seeking a goal-oriented, data-driven Demand Generation leader to lead a team responsible for the development, execution, and optimization of all B2B demand generation, nurturing, customer referral, and paid programs. We’re looking for someone with a demonstrated track record of success in B2B Growth Marketing, and the ability to build effective, efficient demand-generating systems from a deep understanding of the employer decision journey.

 

What you’ll do:

Lead the planning, development, and execution of demand-generating (top of funnel) and deal-accelerating (mid-to-bottom of funnel) campaigns that narrowly target the decision-making team at accounts representing the best revenue opportunity.

  • Develop a thorough understanding of Branch’s audience segments and needs at different stages
  • Collaborate with other Marketers, Customer Success, Product, and, most of all, Sales
  • Design funnel KPIs and implement analytics, track and report on metrics, and make recommendations for ongoing improvements
  • Oversee budgets and track spending to understand and improve customer acquisition costs.

 

We’re looking for someone with:

  • 8+ years of experience in B2B demand generation
  • Track record of building both successful demand generation and ABM programs
  • Proficiency with B2B marketing technology such as Hubspot, LinkedIn, Google Ads
  • Experience tracking full-funnel marketing metrics, A/B testing, and campaign analysis
  • Adept at analyzing campaign data to determine program effectiveness
  • Knowledge of payments industry is a plus
  • Experience in a B2B2C business model is a plus

 

You’d be a good fit if:

  • You “Work Backwards” - you put yourself in the shoes of the people you serve, and “work backwards” from their experience into solutions that positively impact them
  • You know that Great Minds Don’t Think Alike - you believe that ideas should win based on their merit–not based on the designation or the influence of the person presenting them
  • You See the Forest and the Trees - you know that the important details can change the approach, and small improvements can compound into enormous impact over time
  • You “Recognize the Door” - some decisions are irreversible -- one-way doors -- these decisions must be made with great deliberation. But most decisions aren't like that -- they are changeable, reversible -- they're two-way doors. You move quickly through two-way doors, exercise caution with one-way-door decisions, and are good at recognizing the difference between the two.

 

Benefits and general information:

  • Company-paid medical, dental, and vision
  • 401k
  • Stock Options
  • Flexible time off
  • Paid Holidays

 

Working at Branch

Headquartered in Minneapolis but with employees located all throughout the US, Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together.

Our teamwork has enabled us to become an award-winning fintech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by the Webby Awards, Benzinga Fintech Awards, Fintech Breakthrough Awards, the Star Tribune’s Top Workplaces, and EY Entrepreneur of the Year, Heartland, among others.  

Learn more about our culture, approach, technology, and people here: https://www.branchapp.com/about  

Branch is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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