BrainPOP is an online K-12 educational solution that makes rigorous learning experiences accessible and engaging for all. Proven to raise academic achievement, BrainPOP has been a trusted resource to more than six million educators. It engages the hearts and challenges the minds of over 300 million learners worldwide. BrainPOP provides endless opportunities for kids to take agency over their learning through playful, knowledge-building content and learner-driven projects, preparing them for success in the classroom and beyond. 

We’re seeking a Marketing Operations Manager to join our growing marketing team. As the  Marketing Operations Manager, you will be an essential contributor to BrainPOP’s growth efforts, helping our team to effectively engage educators and parents at every stage of the customer journey. You will drive efforts to optimize lead management processes, including lead scoring and lead routing, and ensure adequate tracking of marketing contribution to revenue. You will leverage tools including Marketo, Blueshift, Litmus, Looker, Salesforce, JIRA, and Google Analytics to impact BrainPOP’s marketing technology capabilities daily. 

Our ideal Marketing Operations Manager is proactive, resourceful, and strategic, able to build and scale revenue-driving programs that enable and measure impactful marketing initiatives that help bring BrainPOP to schools worldwide. 

In this role, you will: 

  • Serve as an all-around Marketo operations expert, maximizing the capabilities of the Marketo engine
  • Drive cross-platform integrations with Marketo and other marketing technology systems, including Salesforce
  • Use enterprise data to ensure segmented outbound campaigns driven by Engagement and Growth teams are executed with fidelity
  • Maintain and refine the lead scoring model and pathing to ensure qualified leads are routed appropriately
  • Support the execution of marketing operations & email strategy for our D2C email programs
  • Lead in the development of weekly, monthly, and ad hoc reporting on growth campaign performance across multiple systems
  • Serve as a functional expert for teams including Sales, Data Engineering, and Customer Success 
  • Partner with Growth team members and project coordinators on pre-planning needed for specific multi-tier projects
  • Stay abreast of new marketing operations developments and make recommendations for strategic improvements to improve and develop the effectiveness of our platforms continually

You are: 

  • A skilled multi-tasker who is quick to learn new programs and tools 
  • Excited to contribute to BrainPOP’s mission of empowering kids to shape the world around them and within them 
  • A self-starter with a great work ethic who loves testing and has strong attention to detail
  • Not afraid to roll up your sleeves; “Not my job” is not in your vernacular 
  • A team player with the time management and organizational skills to also work independently 

On Your Resume: 

  • 4-6 years of marketing operations experience 
  • Experience working with Marketo configurations; experience with Blueshift a plus
  • Experience working with Salesforce configurations
  • Experience with marketing technology systems, inclusive of intricate A/B testing, marketing analytics, audience targeting, and dynamic content
  • Experience supporting CRM and marketing automation processes, including lead management, lead nurturing/scoring, campaign management, content management, web analytics, sales pipeline
  • Experience using extensive, enterprise-level data sets to drive business impact.
  • Experience with usability and A/B testing
  • Experience defining and measuring project success
  • Experience with Google Tag Manager and Google Analytics

 

Life at BrainPOP

What we do today directly impacts how teachers teach, and students learn. We continue to be inspired because we can see the difference we’re making, and we’re proud to be a creative, collaborative, always-teaching, and always-learning community. Our commitment to supporting and empowering teachers and students is reflected in our dedication to enhancing the lives of our employees—in and out of the office. Our team is made up of educators, data scientists, published authors, engineers, artists, bakers, film buffs, cyclists, dual citizens, and so much more. We value Diversity & Inclusion, collaboration, and learning from multiple perspectives, and we encourage people to bring their most authentic selves to work. Besides offering a comprehensive benefits package and emphasizing work-life balance, we make it a point to integrate fun and play into the workplace. 

We offer:

  • Corporate Donation Matching 
  • Medical, Dental, Vision, and Paid Life Insurance
  • 401K with a company match 
  • Friends & Family BrainPOP Subscription
  • Learning & Development Stipend
  • Wellness Activities (ClassPass Membership)
  • Annual Performance Bonus
  • Company Events (happy hours, volunteering opportunities, trivia nights, and monthly Town Halls) 

The starting salary for this role is between $80,000 - $90,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. We have competitive pay bands for all other countries based on market standards. Individual compensation decisions are based on several factors, including experience level, skill set, and balancing internal equity relative to peers at the company. Based on these factors, we expect most of the candidates offered roles at our company to fall healthily throughout the range. We recognize that the person we hire may be less experienced (or more senior) than this job description, as posted. If so, the updated salary range will be communicated to you as a candidate.

Location:

BrainPOP is a hybrid work environment, allowing employees to self-select where they work–whether fully remote in approved states or in-office in our New York headquarters.

We can employ remotely out of the following approved hiring states:

  • California
  • Connecticut
  • Florida
  • Georgia
  • Illinois 
  • Massachusetts
  • Missouri
  • New Jersey
  • New York
  • North Carolina
  • Oregon
  • Pennsylvania
  • Tennessee
  • Texas

We believe that a diverse organization is a more effective organization. BrainPOP is an Equal Opportunity/Affirmative Action Employer.

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in BrainPOP’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Please reach out to our support team via our help center.