OVERVIEW

The Senior Marketing Analyst will assess the performance of acquisition, engagement, and conversion marketing activities and make recommendations for optimization.  This is an exciting opportunity to join a newly formed marketing team and develop KPIs, reports, attribution methods, and marketing strategies from scratch.

 

KEY RESPONSIBILITIES

  • Work with digital performance marketer to develop reports for paid search and social media marketing campaigns
  • Work with customer engagement marketing manager to develop reports across email, push notifications, SMS, on-site, and in-app marketing campaigns
  • Work with customer engagement marketing manager and data engineers to ensure marketers have access to user data needed for segmentation and targeting
  • Work with customer service team to develop reports on customer feedback and customer service activity/efficiency
  • Work with finance to forecast subscription volume and revenue and build reports for subscriber retention and LTV
  • Develop attribution model across organic and paid, web and mobile app, online and offline, upper funnel and lower funnel channels
  • Develop attribution model for TV advertising
  • Develop high-level reporting across platforms and countries
  • Analyze conversion funnel
  • Analyze user segments to determine appropriate level of segmentation and customization for different user groups: students, parents, and teachers
  • Synthesize data to make recommendations for optimization

 

SUCCESS FACTORS

Experience

  • Required
    • 3+ years of experience across channels and platforms: organic and paid, web and mobile app, online and offline, upper funnel and lower funnel channels
  • Preferred
    • Consumer subscription experience

Attributes

  • Attention to detail
  • Self-motivated

Skills and systems

  • Analytical skills: drawing conclusions from data and proposing recommendations
  • Strong communication and presentation skills 
  • Fluent English (verbal and written)
  • SQL
  • Tableau
  • Google Analytics 360
  • G-Suite
  • Google DataStudio preferred
  • Google BigQuery preferred
  • Some statistical knowledge and R preferred

 

ADDITIONAL DETAILS

Location: Kraków or remotely from Poland / Barcelona or remotely from Spain

Some of our benefits (slightly varies depending on the location): 

  • Flexible working hours 
  • Personal development budget 800$ per year +  unlimited time off policy for participation in conferences and workshops and access to an online learning platform with courses from Udemy, Harvard Manage Mentor and many others
  • Fully paid private health care packages for you and your family (dental care included) provided by Luxmed
  • Fully paid life insurance provided by Warta
  • Multisport Plus card
  • Access to the Mental health Helpline – providing virtual support of external psychologists, psychotherapists, and coaches
  • AskHenry services – personal concierge services to help you to settle your everyday matters (like Ikea shopping or shoemaker visit)
  • Possibility to join one of our Employee Resource Groups and initiatives (Inclusion Council, Ladies at Brainly, Brainly Cares)
  • If needed, additional budget for work remote work accessories

 

By sending us your application, you agree that Brainly sp. z o.o. with its seats in Krakow, will process your data contained in the form below and in the documents you attach in to participate in recruitment. In connection with this, you have the right to withdraw your consents, the right to access to your data, the right to obtain their copy, rectify them, erase, limit their usage and also data portability right and object to their use by Brainly, as well as to lodge a complaint with the President of the UODO. If you have any questions regarding the use of information about you and exercising your rights related to this use, please contact our DPO – privacy@brainly.com. If you want get to know more about how Brainly uses and process your personal data [click here].

 

WHAT IS BRAINLY?

Brainly is the world's largest peer-to-peer learning community for students, parents and teachers. At brainly.com, and its group of websites around the world, students connect to both receive and offer help with homework problems and questions. The unique opportunity for students to freely ask questions and gain the confidence that comes from helping others and inspires students to learn in a collaborative community that receives more than 350 million users each month.

Based in Kraków, Poland, with its US headquarters in New York City, Brainly is currently available in 35 countries. The total funding from current investors, including Naspers, General Catalyst Partners, Point Nine Capital, Runa Capital and Learn Capital equals $150M. More information about Brainly is available on www.brainly.com.

Brainly is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age or any other characteristic protected by law. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

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