OVERVIEW

As a Director for the US market, you will work directly with the VP of Global Markets and cross-functionally across departments to manage growth, engagement and monetization initiatives that are crucial to achieving our short and long-term goals. You will be responsible for deeply understanding the product and business, owning and pushing forward project deliverables, and generating insights that inform product and business decisions across the company.

You will be an essential brand advocate, providing thought leadership, inspiration, and best practices in brand strategy that contribute to the success of Brainly in the US. Come help us scale one of the fastest-growing and highest-quality consumer learning brands. Brainly is a fun, unique company in a truly exciting phase of its growth.

KEY RESPONSIBILITIES

  • Develop, own and execute go-to-market initiatives for our learners in the US.
  • Leverage data to understand our products in depth, identify areas of opportunity, and execute projects to drive user growth, retention, engagement, and/or revenue.
  • Advise, report on, and ensure execution of initiatives, priorities, and corporate and departmental goals to ensure alignment with desired outcomes
  • Establish and evolve the brand strategy and positioning for Brainly’s products
  • Develop a deep understanding of business objectives, strategies and opportunities, our users, and the competitive landscape, and translating it to brand strategy
  • Build awareness of our brand and products through media and consumer-facing initiatives that articulate our mission, values and technology.
  • Manage relationships with key press, partners and influencers, including handling inbound press inquiries and serving as an on-record spokesperson.
  • Work closely with Sales, Commercial and Marketing leadership on revenue growth priorities
  • Develop a culture of continuous improvement - acting as an internal coach and consultant, identifying opportunities to remove process waste and scale automation and performance metrics across the team.
  • Leverage deep market knowledge and internal data insights to identify and evaluate complex, open-ended questions and present findings in a clear and concise manner to cross-functional stakeholders
  • Be a master of cross-functional collaboration by developing deep relationships with key partners across the company and coordinating across teams (Product, Engineering, Design, BI, Marketing, senior management) to execute growth initiatives.

SUCCESS FACTORS

Experience

  • Required
    • 5+ years of direct, growth-focused experience managing the organic and paid acquisition
    • 3+ years of experience in managing team members in a formal or informal capacity
    • Core understanding of subscription products, KPIs and customer lifecycle marketing
    • Experience in product and/or consumer communication
    • Experience working directly with reporters, editors, bloggers, researchers, industry analysts and other thought leaders.
    • Experience designing and implementing A/B and multivariate tests
    • Experience in initiating and driving growth projects to completion with minimal guidance
    • Experience analyzing, interpreting, and leveraging data to make business decisions
    • Experience effectively communicating insights and ideas, verbally and in presentations
  • Preferred
    • Experience in SEO, PPC, PR and CRO
    • Experience in SaaS B2B and/or SaaS B2C and startup experience
    • Experience working in an ed-tech environment

Attributes

  • Strong sense of ownership and determination to get things done
  • Great leadership and interpersonal skills to effectively manage team members
  • Data-driven and curious about, and tell stories using data
  • Sensitivity to potential trade-offs between performance and branding
  • Humility and eagerness to learn and grow
  • Ability to work both autonomously and as part of a team

Skills and systems

  • Excellent verbal and written skills, along with strong presentation skills
  • Strong problem-solving skills to quickly identify and resolve any issues that arise
  • Familiar with database management systems and data visualization software, like MySQL and Tableau, to help in data analysis
  • Experience with tools within Marketing Automation, CRM, Social Management, Google Analytics, Google Adwords, Google Search Console, CMS

Additional details:

  • Location: Manhattan, NY
  • Availability: full-time position
  • Competitive compensation package
  • Competitive benefits including health insurance (medical, dental, vision), 401K plan, FSAs, commuter benefits, paid holidays, paid vacation, paid CitiBike program, weekly company lunches, company events, and more
  • We are committed to your professional development by providing opportunities to participate in conferences, trainings, and courses

WHAT IS BRAINLY?

Brainly is the world's largest peer-to-peer learning community for students, parents and teachers. At brainly.com, and its group of websites around the world, students connect to both receive and offer help with homework problems and questions. The unique opportunity for students to freely ask questions and gain the confidence that comes from helping others and inspires students to learn in a collaborative community that receives more than 200 million users each month.

Based in Kraków, Poland, with its US headquarters in New York City, Brainly is currently available in 35 countries. The total funding from current investors, including Naspers, General Catalyst Partners, Point Nine Capital, Runa Capital and Learn Capital equals $68.5M. More information about Brainly is available on www.brainly.com

Brainly is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age or any other characteristic protected by law. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

 

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Brainly are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.