We're looking for a rock star marketer with a healthy grasp of the operational nuances of email marketing and has the passion of a demand generation rock star.  We're anxious to leverage the existing technology foundation that will drive marketing innovation and scale. Our ideal candidate is an analytical and operational thinker, naturally curious and interested in creating new best in class prospect and customer communications. The candidate will be part of the Global Marketing Programs Team and will focus on developing strategies and processes for outbound marketing communications including email and in-application messaging.   
 
RESPONSIBILITIES
  • Responsible for the strategy, implementation and optimization of email marketing campaigns, including nurture and customer growth in support of accelerated pipeline growth
  • Collaborate with internal stakeholders (brand, campaign, product engineering, MOPs) to coordinate communications that are targeted, relevant, and on brand
  • Identify and create target audience criteria for email campaigns and growth strategy
  • Provide clear objectives and timelines to Content, Creative, MOPS, and Data and Analytics partners
  • Accountable for quality execution and timeliness of all email projects and campaigns
  • Track and analyze email performance against goals and objectives and suggest optimizations
  • Report results to stakeholders and executive management
  •  Build and manage key marketing integrations working closely with vendors, sales operations and IT teams
 
SKILLS & EXPERIENCE
  • 3+ years in demand generation/marketing operations/communications
  • BA/BS in marketing, business or computer science
  • B:B / B:C marketing background with experience in marketing automation, leads processing (including lead scoring), marketing database, privacy compliance
  • Experience managing marketing automation systems. Hands-on experience working with various marketing and sales APIs such as Marketo and Salesforce 
  • Excellent at planning and project management – ability to look ahead to meet regular deadlines and predict and prevent last minute fire drills
  • Familiarity with analytical and database tools and comfortable with making data driven decisions
  • Excellent written communication and copywriting skills
  • Able to develop productive working relationships across marketing, sales, customer success, operations and data warehousing teams
  • Service-oriented attitude toward external and internal audiences.  

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