Bottomline is at the forefront of digital transformation. We are a growing global market leader uniquely equipped to address the changing needs of how businesses pay and get paid. Our culture of working with and for each other enables us to delight our customers. We empower our teams to think like owners driving customer delight, helping them grow their businesses and win in their markets.

We are looking for an energetic and passionate growth-oriented marketer to innovate, win, and grow with us. As Director, Marketing Programs you will help accelerate membership growth of our Paymode-X network through creative, compelling and effective outbound campaigns.

Qualified candidates will be highly effective communicators with proven analytical experience uncovering key insights that inform outbound campaign strategies that span the buy-cycle in a
fast-paced, complex B2B sales environment. 

How you'll contribute:

  • Understand Paymode-X network value proposition and personas for vendor members across segments and translate it into world-class outbound campaigns that engage and nurture target audiences and maximize enrollments into our network of 425,000+ businesses.
  • In partnership with solutions marketing and digital strategy, co-develop content, messaging and integrated campaign plans that drive enrollments and revenue using a variety of tactics across channels.
  • Collaborate with line-of-business/vendor enrollment sales team to track, measure, analyze and communicate outbound program results, maintaining a data-first approach to continually measure and optimize performance and improve conversion and ROI.
  • Collaborate with sales and marketing operations teams to source appropriate contacts required to ensure quality data segments that position campaigns for success.
  • Leverage results and lessons learned working cross-functionally with key stakeholders to continuously improve messaging and activities.
  • Centralize and manage campaign calendar and collaborate on lead follow-up process with vendor enrollment sales team to ensure seamless customer engagement strategies.
  • Enable sales teams to continue conversations with target audiences via online and offline channels, ultimately helping to progress interest to enrollment.
  • Be a creative thinker who is results-driven, brings fresh ideas to bear, and enjoys complex problem solving.
  • Be a leader, collaborator, and effective communicator who thrives in a rapidly evolving environment and loves working with sales teams.
  • Bring a positive and all in attitude that enhances our “with and for each other” culture.
  • Conduct ongoing research and education on the latest technologies and best practices in digital marketing, demand generation, and content strategies that engage and convert interest across stages of the buy-cycle.
  • Oversee internal communication of campaigns and results.
  • Manage relationships with agency/third-party partners as needed.

What will make you successful:

  • 10+ years’ experience in demand generation, campaign strategy, field marketing or equivalent role in complex B2B technology marketing environment.
  • Proven success executing highly effective programs that drive engagement and accelerate demand, across a broad range of strategies, including email marketing, account-based marketing, and digital/inbound.
  • Creative and innovative thought process to bring customer-centric messages to market that build awareness, drive engagement and convert to revenue.
  • Ability to communicate the rationale and results of demand generation strategies to key line of business stakeholders across product, sales, and senior management.
  • Hands on experience with Marketing Automation Platforms (Pardot, Marketo preferred), Sales Engagement Platforms (Outreach preferred) and CRM systems (Salesforce preferred.)
  • Familiarity with analyzing lead/ pipeline data
  • Proficiency leveraging persona and/or ideal customer profile models to inform, build, segment and enrich audience profiles/ contact data to support outbound campaign strategies.
  • Excellent written and verbal communication skills.
  • A collaborative and flexible personality who adapts easily to change and is comfortable working in a fast-paced, hyper growth environment.
  • Strong project management skills.
  • Experience in the financial technology, card, merchant acquiring, banking, or payments space a plus but not required.
  • Bachelor's Degree with a Marketing or Business focus preferred.

You’ll love Botttomline because in everything we do we seek to delight our customers and we are passionate about building a company of which we can all be proud, and this starts with building amazing teams filled with team members that challenge you every day.


Start Your #LifeAtBottomline


Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Bottomline Technologies are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.