The Company

Boost powers white-labeled insurance programs for innovators across all industries. Our platform helps tech companies offer modern insurance products to their customers within their own frontend environments. Boost’s infrastructure-as-a-service product (IaaS), abstracts and simplifies an old school, complicated industry – and unlocks access through a cutting-edge API platform. Our customers are leading consumer and enterprise technology companies as well as game changing insurtech startups and we give them everything they need to quickly get to market with their own programs to monetize the insurance vertical.

What does that mean? That’s ‘abstracted and simplified’ language for boring insurance stuff like ‘A’-rated insurance paper, dedicated risk capacity to pay claims, and ongoing policy and claims administration – but it’s all powered programmatically by our backend API-driven systems. Technically we’re a licensed managing general agency, we’re just redefining what that means.

Our company is backed by an awesome group of investors including Greycroft, Norwest Venture Partners, Tusk Venture Partners, State National, and Nephila. We’re having a ton of fun, growing like crazy, and looking for forward thinking guys and gals to join our team.

 

About the Role

At Boost, we are committed to helping any company offer embedded insurance products to their customers. We are passionate about the digital insurance space and are looking to quickly add new customers, sell new lines and increase the volume of gross written premium (GWP) on the Boost platform. 

As the Director of Growth, you will define the strategic vision for and lead Boost’s growth marketing and customer campaigns. As the first growth marketing full-time hire, you will build the growth marketing function and develop a plan to ensure we are meeting pipeline and revenue targets. You will champion integrated campaign concepts, and drive results-oriented thinking across the marketing organization. This position will report into the VP of Marketing.

 

What you’ll do

  • Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team’s objectives and goals within the larger marketing organization and business. 
  • Develop the marketing plan campaign strategy needed to promote the Boost platform and meet pipeline targets. Work closely with Product, Content, Sales, Customer Success and other functions to deliver value-driven messaging and content that aligns to the buyer’s journey and campaign plans. 
  • Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.) 
  • Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.
  • Project manage implementation, and optimization of comprehensive marketing programs.
  • Implement metrics and reporting for programs, campaigns and pipeline results. Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.
  • Manage and develop the standards and best practices for campaigns, marketing operations, martech, and reporting. 
  • Build, manage and inspire a high-performing team of growth marketers.

 

What we're looking for

  • 7-10 years of experience in growth and/or demand generation, and 3+ years of people management experience. 
  • Performance-oriented with a proven track record of building comprehensive reporting and dashboards, and driving data-driven optimization and investment decisions. 
  • Deep experience with Hubspot & Salesforce. Hands-on experience with other martech tools like Outreach/Salesloft, Google Analytics, LinkedIn campaign manager, etc. 
  • Demonstrated ability to lead, influence and work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary. 
  • Experience managing an internal team as well as demand gen and/or creative agencies.
  • Comfort working in a fast-paced, deadline-driven environment.
  • Background in insurance or fintech is a strong plus.

 

Competitive Salary + Benefits

  • Competitive Salary + Equity package (everyone is an owner)
  • Medical/Vision/Dental benefits with employer contribution
  • 401(k)
  • Health and Wellness Benefits
  • A close-knit team that always has each other's backs
  • Best office dogs in the business (when we’re back)
  • Competitive Salary + Equity package (everyone is an owner)
  • Medical/Vision/Dental benefits with employer contribution
  • 401(k)
  • Health and Wellness Benefits
  • A close-knit team that always has each other's backs
  • Best office dogs in the business (when we’re back)

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