Boosted.ai is seeking a data-driven marketing analytics director based in Toronto, Ontario. The ideal candidate is a seasoned expert, who has demonstrated success in scaling marketing efforts for similarly sized firms. The chosen candidate will work with the sales team to guide digital and marketing strategy on an analytic basis. The role will be remote until people feel comfortable returning to an in-person work setting.

 

More about Boosted.ai

Boosted.ai offers a machine learning platform to investment managers that helps them implement easy, explainable AI into their process. Our software, Boosted Insights, lets investment managers source new ideas, manage risk, and create alpha, all in a point-and-click interface.

 

About you

You know the whole marketing alphabet – CTAs, CTRs, SEO, SEM, CRM, UTM, etc. – and are an expert in all marketing data. You will work with the sales team to develop, identify, and increase key metrics across our marketing channels. You work well on your own without oversight but are a team player at heart. You know the best mix of paid, earned, and owned content and have sound logic (click-through-rates, SEO, etc.) to back it up. You will report to the sales team and COO, delivering actionable insights on our marketing strategy from the analysis you perform. You will help guide the Boosted.ai marketing strategy and content calendar and track its progress through analytics tools like Google Marketing Platform and Google Tag Manager.

 

Experience

Minimum 5 years experience in a senior marketing analytics type role

Bachelor’s Degree in Marketing, Business Administration or relevant field (or relevant work experience)

Demonstrated success helping scale marketing efforts at Series-A/start-up firms

Proficiency in:

  • MailChimp (or some other distribution software)
  • WordPress
  • PowerPoint
  • CRM (Zendesk, Hubspot, etc.)
  • Google Marketing

Experience working in financial markets or artificial intelligence (or both!) is a plus

B2B marketing experience a plus

 

Benefits

Unlimited vacation days

Insurance matching up to 75% to a maximum of $150 CAD per month

Work from home

 

At Boosted.ai, we are proud to provide an environment of respect to all, where equal employment opportunities are available to everyone. We do not discriminate based on race, colour, religion, ancestry, place of origin, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, disability or any other characteristic protected by local law. If you would like to request a specific accommodation because of a disability or a medical need, please advise us.

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