Bonobos is seeking a Head of Performance Marketing to drive acquisition and retention marketing. As Head of Performance Marketing at Bonobos, you’ll be a key leader within the organization responsible for driving consistent, cost-effective new customer growth as well as comprehensive retention marketing initiatives. As part of the Marketing Leadership team, you'll be responsible for managing a team of marketers across paid, unpaid, digital and non-digital channels.

What you'll do...

  • Define the goals, core strategies and most efficient tactics to drive cost-effective acquisition and retention for our core web/mobile business
  • Manage the revenue forecast and delivery for your channels, identifying opportunities for upside, as well as ways in which to bridge revenue gaps as the need arises
  • Partner with the Senior Director, Integrated Marketing to ensure your strategies and plans build on and leverage the integrated marketing strategy
  • Partner with the Merchandise Planning team to ensure we are delivering a plan that is consistent with their revenue goals
  • Devise a SEO strategy and work with Sr. Manager SEO and cross-functional teams to execute programs that drive high-quality organic traffic.
  • Work with the Technology Team to implement changes on the site ranging from landing pages to ensure strong conversion, to on page SEO strategies
  • Develop a team, across both internal talent and external agencies to deliver business results,  making a judgement call on what is best managed in-house vs. externally.
  • Develop and lead team to execute a paid marketing strategy across search, social, programmatic display, affiliates and catalog that drives cost-effective new customer growth
  • Spearhead the cross-channel retention marketing strategy, managing a team across email marketing, push notifications, loyalty programs and more to improve the retention curve
  • Budget effectively across your channels, track marketing and keep track of ROAS
  • Nurture and mentor a talented set of direct reports to maximize their own potential

You...

  • Have 10-15 years marketing experience across paid and organic search, paid social and digital advertising, personalized communications, across both web and mobile
  • Have experience managing multi-functional in-house teams and external agencies
  • Are a deeply analytical thinker who is always seeking out new ways to drive new customer growth and to improve the retention curve
  • Can combine these deep analytical skills with deep consumer empathy, to ensure we are always delivering delightful, customer-centric experiences
  • Are wicked smaht, have excellent judgment and are able to act decisively in situations requiring quick but thorough analysis and decision-making, while understanding when and how to appropriately escalate issues
  • Are highly detail-oriented, highly detail-oriented, have strong organizational and communication skills, and are able to prioritize and re-prioritize based on changing business needs
  • Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business
  • Have, at some point in life, worn, considered wearing, or know someone who wears, pants

We…

  • Value exceptional creativity, initiative and witty banter
  • Work hard because we love what we're doing but also believe in balance
  • Will back up our talk with a competitive compensation and benefits package, challenging projects, random acts of team-wide fun, awesome co-workers, and the rare tribal atmosphere that values individuality
  • Are excited to hear from you

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