About Bluevine

Bluevine is on a mission to enable a better financial future for small business owners through innovative banking solutions designed just for them. By combining best-in-class technology with advanced security and a deep understanding of the small business community, we deliver end-to-end banking and lending products that empower always-on entrepreneurs to grow their businesses with confidence. 

As a dynamic company with massive potential, we’re backed by leading investors such as Lightspeed Venture Partners, Menlo Ventures, 83North, Citi Ventures, and nearly 9 years of proven success. Since launching in 2013, we have grown exponentially, amassing over 400,000 customers across all 50 states and a global team of more than 500 people. Our passion is driven by purpose: to give small businesses the tools they need to succeed and we’re just getting started. 

All of this begins with our team who are driven by collaboration, problem-solving, and learning and growing together. With a commitment to innovation and community impact, our mission is to help every small business—and every team member—thrive. Join us! #LI-Hybrid

Bluevine is seeking an experienced marketing analytics professional to provide insights into our customers and marketing efforts. You will conduct strategic analysis, help structure and optimize campaigns, and build and maintain highly visible reporting with an impact felt across the organization. The successful candidate is strategic, data-driven, and action-oriented with sharp business acumen.

You will also advance Bluevine’s thinking on the tools we need to deliver these insights, guiding the direction of the technology stack used to analyze marketing data, as well as underlying data. To do this, you will work with internal teams and outside vendors on projects such as developing multi-touch attribution logic, implementing campaign governance structures (e.g. UTM code structures), and more.

You will directly contribute toward program initiation, delivery and performance reporting. You will build views and analyses that inform and direct the marketing team, including self-service dashboards, weekly recap insights, NPS analysis, A/B/n and multivariate tests, and ad hoc investigations. Success in the role will require you to connect ongoing marketing efforts directly to business outcomes.

You will work with stakeholders across the marketing team (growth, product, web, partner, brand/comms), as well as other cross functional groups, like business operations, product, business intelligence, data engineering, and data science.

 

What you’ll do

  • Work collaboratively with senior marketing and business stakeholders to identify business needs and provide data-driven insights and opportunities for improvement within our marketing organization
  • Define KPIs, monitor marketing and site performance, and create clear reporting for stakeholders, offering recommendations to drive better business outcomes
  • Create automated dashboards to enable stakeholders to monitor business performance on traffic, conversion rates, and funnel behaviors
  • Work with marketing stakeholders to optimize and forecast existing channel and campaign performance. Make recommendations for campaign adjustments in order to meet/exceed our budget goals.
  • Launch new channels with the team, choosing audiences and markets and thinking strategically about performance measurement and what success looks like.
  • Oversee daily, weekly, and monthly analytics and reporting for our paid media acquisition campaigns across all channels including Paid Search (Google, Bing), Paid Social (i.e., Facebook, LinkedIn, Instagram), Display, Programmatic, Video, OOH, and Radio.
  • Implement A/B and multi-variant testing plus other optimization techniques to drive improvements. Analyze tests from start to finish to ensure tests are set up correctly and results are measurable. Make recommendations on rollout and/or next steps.
  • Understand how Organic traffic and how it interacts with paid campaigns tracking organic performance along with paid initiatives.
  • Understand Bluevine’s customer segments and the behavior of each. Leverage analytics to find opportunities within each segment.
  • Own channel attribution working with attrition tools to assign proper credit to channels within the conversion funnel.
  • Progress Bluevine’s thinking on marketing measurement, working with operational and engineering teams to onboard new vendors and optimize existing ones, refining data pipelines that allow for clear marketing performance insights
  • Partner with our business intelligence and data engineering teams to run workflows, define requirements and project roadmap to ensure consistent data availability, data quality and data accessibility
  • Utilize multiple data sets and business intuition to perform ad hoc data analyses to understand trends and performance across customer segments and products
  • Align with agencies and external partners on campaign setup, testing, and tracking.

 

What we look for

  • Bachelor's degree from a top university, ideally in a business or quantitative field
  • 7+ years of experience in an analytics or strategy capacity with a focus on marketing
  • 5+ years of experience at technology companies (Financial Services a plus)
  • A proven expert in understanding how paid media can generate demand for a high-growth business
  • Deep understanding of Digital Marketing channels (SEO, SEM, Display, Retargeting, Video, Paid Social, and Radio) & Growth Analytics (Segmentation, Attribution and Data Modeling)
  • In-depth experience with marketing analytics and testing platforms (Google Analytics, CDPs, Optimizely, etc.) and CRM tools (Salesforce Data Cloud and Marketing Cloud).
  • Expertise in various marketing attribution tools and methodologies (Multi-touch, Media Mix Modeling)
  • Comfort designing and executing analysis on large data sets, including experience pulling data using SQL
  • Experience creating data visualizations and dashboards, ideally with business intelligence tools (Tableau, Looker, PowerBI, etc)
  • Interest and experience in data governance and scaling when developing reports used for insights
  • A bias toward action paired with strong organizational and documentation skills
  • Excellent problem-solving skills and an ability to gather information, work with data to solve conceptual problems, and drive cross-functional execution
  • Strong verbal and written communication skills across formats (email, slides, dashboards)
  • Comfort working on multiple high-priority projects concurrently, including with limited time and ambiguous data
  • Passion for Bluevine and our mission, including marketing to small and medium-sized businesses

New Hire Base Salary Range: $108,900-$133,400
This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus.

BENEFITS AND PERKS - for employees located in the US

  • Excellent health coverage and life insurance benefits
  • 401K with an immediate 3% company match 
  • PTO, Company Holidays, and Flexible Holidays
  • Company-sponsored Mental Health Benefits, including 1:1 therapy
  • Over $1,000 annually for a wellness benefit of your choice
  • Monthly WFH stipend
  • Generous, paid parental leave covering up to 12 weeks
  • Access to financial coaches and education sessions
  • Free commuter benefits - Caltrain passes for San Francisco employees and a monthly parking allowance
  • Weekly catered lunches and fully stocked kitchen pantries
  • Community-based volunteering opportunities 

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
When autocomplete results are available use up and down arrows to review
+ Add another education
U.S. Standard Demographic Questions We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
How would you describe your gender identity? (mark all that apply)





How would you describe your racial/ethnic background? (mark all that apply)











How would you describe your sexual orientation? (mark all that apply)








Do you identify as transgender? (Select one)




Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? (Select one)




Are you a veteran or active member of the United States Armed Forces? (Select one)




Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Bluevine - US’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.
Please complete the reCAPTCHA above.