Chefs around the world wear blue aprons when learning to cook, and for us it has become a symbol of lifelong learning.  Our highly motivated group of food enthusiasts are inspired to work on complex business problems with creativity and passion, always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, and put in the extra effort in everything we do.  We are thrilled to be part of our customers’ lives, cooking and creating experiences in their home kitchens.


At Blue Apron, we believe that design is a core component in fulfilling our vision of sparking discovery, connection, and joy through cooking.

The Digital Consumer Design team is responsible for the entire end-to-end digital customer experience. We’re a lean, empathetic team of go-getters that work collaboratively with every team at Blue Apron. The products you design are how every Blue Apron customer interacts with the company so your work is impactful to customers and the business.

For us, design is not just the way things look or feel, but also how they work. We have a complex product that needs to be simple and inviting for all customers.  


Our team’s mandate is to acquire, retain, and continuously add value to customers, striving to better meet their needs across our entire deeply complex business on all digital platforms.

We’re looking for someone who is driven, self sufficient, excited to get their hands dirty, and eager to improve complex systems in a complex business for the benefit of our home chefs. You will work with the entire business and encounter plenty of unique edge cases. Customer focused curiosity and great internal relationships is going to be key to your success.

You will have the opportunity to:

  • Elegantly synthesize visual design, strategy, and ux thinking
  • Wear many hats, from high-level strategic design product thinking, user research, customer flows, prototypes, high fidelity designs and front-end implementation you will own complete customer journeys
  • Advocate for the prioritization of customer problems discovered through quantitative and qualitative data analysis from across the business
  • Delight in drawing up quick sketches, prototypes, and experiments to validate ideas and opinions. You will be mindful and deliberate when designing experiences, from the overarching user flow to refining small details in UI.
  • You will develop an understanding about the work of other disciplines, collaborators, and seek opportunities to strengthen relationships.
  • You thrive in an environment with short feedback loops. You share your work early and often, love to collaborate, and proactively seek out input from those around you.
  • Are open to new ideas and alternate solutions while maintaining focus on your goals. You’re flexible, value compromise, and approach work without the hint of an ego. 
  • Strategically break up work to roll out designs in phased iterative steps in order to validate decisions and minimize risk.
  • Communicate design decisions openly and confidently, regardless of the audience
  • Contribute to high-level strategic decisions with the rest of the product and executive teams


  • Have 5+ years of product design experience designing for mobile and desktop web. Native mobile app experience is a plus.
  • Are able to provide samples of work that show creative, user-centered UX solutions, strong visual design and solid information architecture. 
  • Be motivated to solve hard problems for customers in a fun and fast paced environment

Blue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, marital status or veteran status. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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