THIS IS BLUE APRON

Blue Apron is seeking a Copywriter to join our copywriting and editing team. You’ll use your ace command of language, passion for food, and creative wits to amplify the story of Blue Apron. This is a full-time position based in New York, NY, reporting to the Senior Copywriter. You’ll work closely with the Brand, Marketing, and Meal Experience teams on digital, print, physical, advertising, and marketing projects.

At Blue Apron, our mission is to make incredible home cooking accessible—from the novice cook just getting started to the experienced chef. Chefs around the world wear blue aprons when learning to cook, and for us it’s become a symbol of lifelong learning. Each week we introduce our members to new ingredients, flavors, and cooking techniques with seasonally-inspired recipes that are delicious, fun, and easy to prepare.

WHO'S IN THE KITCHEN

Blue Apron’s copywriters are collectively the voice of our brand. They’re responsible for communicating to customers (and potential customers) with clarity, persuasiveness, authority, and good humor across a diverse range of communications. They take an ideas-based approach to their work, honing in on compelling things to say about the products and recipes we sell, while coming up with the strategic messaging through which to communicate most effectively. 

WHAT'S ON THE MENU

  • Craft compelling copy for products, marketing, and brand communications, driving customers to think, feel, and do
  • Manage a calendar of copy requests and deadlines
  • Develop creative campaigns with art directors, designers, and marketing managers
  • Work within the boundaries of the brand’s voice and regulatory language while writing copy that feels dynamic 
  • Find compelling ways to communicate about food week after week while taking fresh approaches to creating demand
  • Maintain and push forward style and voice guidelines in partnership with Brand team 

NECESSARY INGREDIENTS

The right person for this job takes initiative and is self-directed, but is also a pro at collaborating. Your writing must demonstrate economy and wit. 

  • 4-5+ years of copywriting experience at an agency, brand, or publication
  • Bachelor’s degree in English, Journalism, or a related field
  • Food expertise or work at a lifestyle brand is a big plus
  • Can thrive and create your own structure in a fluid work environment
  • Are sophisticated at translating broad creative ideas into tight concepts and executions
  • Are a pro at project management
  • Maintain discriminating standards and yet regularly laugh at the copy you write
  • Are empathetic with your readers and colleagues
  • Are wary of ubiquitous commerce-speak
  • Treat exclamation points like Sriracha salt! 

Please note that applications without a cover letter or portfolio (attachment or online) will not be considered (this is a writing position, after all). 

Blue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

 

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