THIS IS BLUE APRON

Chefs around the world wear blue aprons when learning to cook, and for us it has become a symbol of lifelong learning.  Our highly motivated group of foodies is inspired to work on complex business problems with creativity and passion always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, and put in the extra effort in everything we do.  We are thrilled to be part of our customers’ lives, cooking and creating experiences in their home kitchens.

 

WHO'S IN THE KITCHEN

This senior executive role reports directly to Linda Kozlowski, CEO of Blue Apron. Prior to Blue Apron, Linda was COO of Etsy during its rapid growth and turnaround. Linda reports into the Board of Directors. The Board, which includes one of the founders and current Chairman of the Board of Blue Apron, Matt Salzberg, is comprised of highly accomplished executives with expertise in a variety of functional areas.

The Chief Revenue Officer will complete the Executive Leadership team including Alan Blake, Chief Operating Officer; Tim Bensley, Chief Financial Officer; Irina Krechmer, Chief Technology Officer; Julie Betancur, Chief HR Officer; and Meredith Deutsch, General Counsel.

The functions reporting into the CRO are Physical Product including culinary, Digital Product, Marketing including all partnerships, Brand, and Consumer Insights.

 

WHAT’S ON THE MENU

The Chief Revenue Officer of Blue Apron will be responsible for all product lines through product development, branding and marketing.

Strategic Planning: The incoming CRO will partner with other members of the ELT to execute the current corporate strategic plan. This plan focuses on expansion to new customer segments in the direct-to-consumer business, expansion into new partnerships, expanding the core product and strengthening operations. He/she will also be instrumental in creating future strategic plans.

Product Development: Core product expansion is one way that Blue Apron will continue to expand into new channels. The CRO will work collaboratively with the Finance and Operations teams in creation of innovative products both from a physical side (What’s in the box) and a digital side (Website and app). The CRO must work diligently with the culinary, technology, and operations teams to ensure products are the highest quality, feasible from a production standpoint and with the goal of increasing revenue profitably.

Marketing and Partnerships: In this creative and digitally driven organization, it is critical that marketing is as innovative as the products. Through analytics, the CRO will be charged with identifying the current key customers and designing marketing strategies to increase the customer base and revenue. Additionally, the CRO is responsible for building and growing the partnership strategies, leveraging the strength of the core product.

Branding: Blue Apron is the industry leaders in brand awareness in its category. The CRO will help develop and grow a complete partnership strategy encompassing Strategic Partners, Brand Partners, Distribution Channels, Acquisition Channels, Affiliates and Influencers. The CRO will help maximize reach and efficiency by adding new, scalable partners to the ecosystem in a programmatic way.

Team Building: The CRO is responsible for building and cultivating creative teams committed to continuing the culture of innovation. This includes both nurturing the talent we have, growing the team in a targeted, effective way, and driving accountability across all parts of their organization.

 

NECESSARY INGREDIENTS

The Chief Revenue Officer will be a strategic business executive with in-depth experience leading a digitally focused and innovative consumer company. He/She will have a proven track record of growing revenue through new product development, marketing, branding and partnership. Comfortable working in an entrepreneurial, fast-paced environment, the candidate should possess:

  • Significant general management and P&L experience.
  • Strategically view the marketplace, analyze opportunities and successfully manage the growth of a profitable direct-to-consumer business.
  • Ability to craft and execute a business strategy that will allow for future channel expansion
  • Track record of managing multiple projects with a demonstrated ability to prioritize efforts based on ROI to the business.
  • Ability to drive new product innovation and develop a roadmap to introduce products to market in a highly digital and data rich organization.
  • Proven experience developing and executing marketing strategies.
  • Demonstrated financial acumen and a history of decision making based upon business metrics.
  • Background that includes hands-on accomplishments in delivering market share, sales growth and profitability in a progressive company.
  • Inspirational leadership - understands the importance of being hands on.
  • Capable of shaping a clear and strategic vision and effectively communicating that vision throughout all levels of the organization.
  • Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders.

 

PERSONAL CHARACTERISTICS

The successful candidate must possess outstanding leadership, interpersonal and communications skills. The candidate must be a high-energy, hands-on individual with strength of conviction - a self-confident leader who, in part due to his/her personal presence, style and demeanor, effectively sells ideas and solutions to others.

  • Analytical, with a strong detail orientation – someone who can examine relevant industry information and translate that information into effective strategies and programs.
  • Accomplished and confident professional with the executive presence and industry stature to effectively represent Blue Apron internally, externally and bring enhanced credibility to the organization.
  • Strong service orientation, a disciplined work ethic, and ability to instill a high standard of excellence across the organization.
  • A balanced individual capable of forging productive working relationships with a broad range of personality types and styles.
  • Comfortable with the challenge to reach agreement among occasionally conflicting interests to enhance the common good of the organization.
  • Ability to manage company culture/spirit and people and lead the change.
  • Ability to anticipate change and proactively pivot in order to take advantage of industry trends.

 

Blue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

 

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Blue Apron are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.