Chefs around the world wear blue aprons when learning to cook, and for us it has become a symbol of lifelong learning. Our highly motivated group of food enthusiasts are inspired to work on complex business problems with creativity and passion always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, and put in the extra effort in everything we do. We are thrilled to be part of our customers’ lives, cooking and creating experiences in their home kitchens.


The role of the Consumer & Product Insights team is to deeply understand consumer mindsets and behaviors, their expectations, unmet needs and the problems they’re trying to solve. We work collaboratively, across cross-functional teams, to foster an intellectually curious, customer-first culture obsessed with establishing and growing shared value between the customer and the business. Our business partners include Marketing, Meal Experience, and Digital Product Experience to support revenue growth, brand and customer strategy.

We convert business questions into research questions. We dig deep into existing data sources, both qualitative and quantitative, to fill information gaps, uncover unmet needs, and articulate opportunities to nurture alignment between our customer and the business. We democratize data to embed customer feedback and insights into design thinking and strategic planning.


We’re seeking a consumer insights researcher who is passionate and naturally curious about consumer insight, excels in project management and exhibits strong communication skills. Flexibility and a desire to grow and learn are paramount for success in this role.

  • Maintain our Brand Health and Customer Experience tracking surveys, our foundational sources of NPS and customer satisfaction metrics and feedback.

  • Represent Consumer Insights on the Voice of Customer listening team, our multi-channel listening team responsible for consolidating insights to support strategic planning.

  • Drive understanding, adoption and usage of our consumer segmentation model to improve customer alignment across the end-to-end experience.

  • Analyze quantitative survey results with the goal of transforming respondent feedback into meaningful analysis with the goal of discovering actionable recommendations.

  • Conduct primary research, customer interviews, and contextual observation to support our business partners during strategic planning and product development. Being creative and resourceful when it comes to identifying diverse methodologies and approaches to use to acquire data is expected!

  • Innovate how we socialize consumer insights as an embedded part of company culture, increase their usefulness and usability.


  • Advanced knowledge of diverse survey and data acquisition platforms such as Qualtrics and onsite intercepts.

  • Ability to design research studies from start to finish, identify appropriate methodologies based on research objectives (qualitative, quantitative, and/or mixed methods) including requirements gathering, stakeholder management, survey design, analysis (inspecting, cleaning, coding, weighting), and reporting.

  • Strong communication skills in service to distilling data into deep insights, actionable recommendations, and memorable learning.

  • Eagerness to gain research experience and develop skills in brand research, UX research and product development (both physical and digital product)

  • Ability to easily pivot as priorities change

Tools you will use

  • Analytics tools: Qualtrics, Amplitude, Looker

  • Recruiting, scheduling and screen-sharing tools: and Validately

  • Strong knowledge of Excel including pivot tables, vlookups, etc.

  • Google Drive products and collaboration tools

  • Strong knowledge of statistical techniques and research methodologies

  • Experience using SQL, and SAS is a strong plus


  • Problem solver

  • Conceptual thinker

  • Focused on results

  • Proficient communicator

  • Manages ambiguity

  • Highly accountable

  • Passion for cooking and food-based topics

Education And Experience You Should Have

  • Undergraduate degree in in a market research, business-related, or social science field (marketing, economics, statistics, advertising, psychology etc.)

  • 3 - 5 years experience in primary market research and/or survey research; experience with cooking and food products a plus
  • Thrives in a collaborative, team-based, performance-driven environment

Blue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


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