What you’ll do at Blowfish
- Manage our entire marketing funnel from first impression to download
- Onboard 100K+ users to our product through low cost, creative solutions
- Create strong partnerships with influencers, brands, foundations, and DAOs to find mutually beneficial marketing programs
- Create engaging & thoughtful content for our Twitter account. Build reply strategies that make our brand appear responsible & helpful.
- Work with respected crypto influencers to create content for Twitter, Youtube, TikTok, podcasts, shared newsletters, and other platforms
- Work with ghost writers & content sites to drastically improve our SEO
- Manage & engage with our enterprise partners including wallets, marketplaces, brands, and more. Ideate & communicate with partners regarding launch ideas, copy, and timelines.
Why you’ll love the position:
- You’re the first marketing hire. You get to build and own a marketing strategy from 0 to 1.
- You’ll be reporting to the Head of Product. Your insights & strategy will govern marketing, but also deeply affect product strategy.
- People LOVE the product because it solves an important problem. Users love it because it protects & empowers them. Companies love it because it makes their users less afraid.
- Users want to refer others, provide feedback, and engage with the brand.
- Influencers & brands want to work with Blowfish because its good for their users, for their brand, and for the entire ecosystem.
- Your work will directly contribute to your upside. As you execute and grow Blowfish usage, the whole company’s value increases.
- The team is small, competent, dedicated, and shows extreme ownership. If you’re like us, you’ll find it engaging & energizing to work in such an environment.
We’d love to hear from you if:
- You enjoy tackling big problems with unknown solutions. You’re not scared of ambiguity, but instead love the freedom that it gives you to think & create.
- You’re self-motivated and practice extreme ownership. When you run into problems or setbacks, you find a way to succeed despite them.
- When something is broken or someone needs help, you pitch in. You realize that your job is to make the company win, not maximize your job function or your team’s success.
- You are detail-oriented and understand that to do great things longer term, you sometimes have to do small things well (write, edit, check analytics, etc)
- You care deeply about customer & user experience. You’re willing to go the extra mile to make a customer or user feel supported & appreciated.
- You’re self-aware. You don’t let your ego or biases get in the way of correct decisions. You don’t take things personally when decisions don’t go your way. When you feel strong emotions, you don’t take them out on coworkers or partners.
- You’re deeply curious about blockchain technologies & love working with others who care about the technology
- 4+ years of full-time growth marketing experience. Ideally you’ve gone from 0 to 1 for a company before and have experience getting a brand its first 100K followers.
- Ability to understand technical topics and explain them simply. You can communicate with users that know nothing about blockchain security and have them understand the value that Blowfish provides.
- Experience selling co-marketing initiatives to companies or DAOs.
- Knowledge of the blockchain ecosystem. You’ve been following it closely for several years, or ideally you’ve worked in the space before.
- 👍 Significantly above market rate equity compensation package — giving you meaningful ownership is important to us
- 🧘♀️ Comprehensive health insurance
- 💻 Stipend for your ideal remote / WFH set-up: laptop, headphones, and any other work gear you may need.
- 📱 Monthly co-working space and mobile phone expenses paid.
- 🏝️ Unlimited vacation with an enforced 20 day minimum policy: Take time off when you need it.
- ⛰️ Paid travel - team on-sites in different parts of the world, several times a year