Blockchain is the world's leading software platform for digital assets. Offering the largest production blockchain platform in the world, we share the passion to code, create, and ultimately build an open, accessible and fair financial future, one piece of software at a time.
We are looking for a Head of Marketing to lead the strategy and execution of Blockchain’s marketing efforts, including budget, headcount, and priorities.
WHAT YOU WILL DO:
- Develop positioning, messaging and out-of-the-box brand building activations that increase market share, fuel adoption and ensure a uniform experience across channels (both in and out of product).
- Ensure there is a balance of both art and science in brand development and leverage data and analytics to help inform decisions
- Craft, maintain and track a brand marketing calendar that is tied to business goals
- Develop marketing automation workflows
- Measure and report on the performance of all marketing efforts to the management team and board and be accountable for those results
- Design, build, and manage a world-class, highly analytical marketing organization
- Implement marketing best-practices and collaboration methods, structuring the team to align efficiently with the Product, Growth, Ops, Enterprise and other Marketing teams
- Continuously learn more about our products, competitors and what's driving engagement in our industry
WHAT YOU WILL NEED:
- Ability to prioritize, organize and execute quickly and efficiently in a dynamic environment with ever-changing and competing demands.
- Bachelor’s degree in Communications, Marketing, Business or a related field preferred
- 6+ years of experience in brand marketing, communications and content creation
- Track record in developing successful marketing collateral, customer communications and content
- Extremely organized and comfortable managing and enforcing project timelines and deliverables from multiple team members and cross functional teams
- Strong project management and analytics pertaining to creative and content
- International experience
- Thrives in a fast paced, dynamic environment
- Experience with business and consumer marketing, ideally for a tech or ecommerce business model
COMPENSATION & PERKS:
- Unlimited vacation policy; work hard and take time when you need it.
- Catered team lunch every Monday, Wednesday, and Friday.
- Apple equipment.
- Full-time salary based on experience and meaningful equity in an industry-leading company
- Resume/CV and LinkedIn profile.
- Your favorite GIF.