About Blenheim Chalcot:
Blenheim Chalcot is the UK’s leading digital venture builder. We invest more than just funds, we invest our knowledge and experience, our ideas and infrastructure. Our ventures are at the forefront of a multitude of industries being disrupted digitally, including FinTech, EdTech, GovTech, Media, Sport, Charity and more. Ventures we have built range from ClearScore to Agilisys and even the Rajasthan Royals IPL cricket team. All our 20+ portfolio companies have been incubated and launched by us and now have total sales of over £0.5bn and more than 3,000 employees. Our assets under management stand at greater than £1.5bn.
Responsibilities:
- Produce compelling customer focused, benefit led, copy and messaging, tailoring for channels and ensuring we’re delivering consistent campaigns across the channels we own
- Develop and execute marketing campaigns to generate replicable and scalable volume of MQLs, working with Sales to identify opportunities to optimize outputs
- Create and deliver marketing assets and collateral to support Sales with their product propositions
- Help diversify our channel mix, introducing more rounded plans for social, calendar marketing and chatbot solutions – ensuring we’re best placed to respond to ‘customer interest’
- Create integrated campaigns which ensure we’re making best use of our channels including email, social, search, partnership, affiliate to successfully reach, acquire, convert and retain customers
- Work with Head of Department and the broader Data team to support the maintenance of our customer market modelling
- Management of design and creative solutions, ensuring collateral remains on brand and connects with the customer
- Continuously look for opportunities to improve campaign performance – using metrics and insight to inform tactics and approach
- Obsess over data collection, storage and enrichment working closely with the data team to maintain and build a highly effective database.
Must Have:
- 4-5 years hands on experience working across commercially focussed marketing campaigns
- Marketing Degree preferred
- Strong copyrighting and proof-reading skills – able to create messaging across channels and understand the fundamentals of storytelling to build a consistent narrative
- Experience with campaign planning and execution, proactively taking ownership for delivery
- Good knowledge of social media channels and techniques, with hands-on experience
- Knowledge of paid campaign setup and delivery
- Experience with email and marketing automation tools (ideally Marketo), with emphasis on customer journeys and creating connected experiences
- Understanding of how to create effective messaging which drives commercial return through generation of MQLs
- Data driven with strong knowledge of best practices in maintaining a healthy and effective database.
- Able to prioritise competing demands against tight deadlines
- Great attitude: proactive and energetic, enthusiastic and fun to work alongside, with a strong work ethic
- Highly organised and structured planner with the ability to deliver projects on time
- Outstanding people skills with the ability to develop relationships with a wide range of individuals
- Be curious – interesting in understanding how activity fits to the bigger picture
- Excellent accuracy/attention to detail essential
- Commercially aware
- Able to remain calm under pressure in a fast-moving environment
- Results-oriented and tenacious – a real interest in understanding the outcomes of activity
At Blenheim Chalcot, we strive to create an environment where differences are not only accepted but greatly valued, where everyone can make the most of their capabilities and potential. We promote meritocracy, competence and the sharing of ideas and opinions. We are driven by data and believe the diversity, agility, generosity, and curiosity of our people is what sets us apart as an organization and helps us thrive. communities in which we operate and who reflect a variety of backgrounds, talents, perspectives and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing and advancing individuals based on their skills and talent
