Senior Marketing Executive

About Contentive

We are reinventing B2B media and events, committed to connecting buyers and sellers in B2B markets globally. Our people, technology led approach and our commitment to innovation set us apart.  

Staying up to date in a fast-changing industry is a major challenge for professional executives. We develop smart ways to curate and create content that cuts through the noise and captures the attention of busy executives to help them succeed in their roles.

In turn, we offer content marketing solutions to suppliers that want to influence these communities, a cost-effective, reliable, scalable source of qualified leads. We aim to become a long term, retained partner with leading suppliers in each of our markets.

Our point of difference is that we use a proprietary technology stack to track engagement online which allows us to offer personalized experiences to professionals, which leads to higher engagement online. Our technology also allows us to nurture leads until they are marketing qualified, ready for an introduction to an appropriate supplier. 

Our current communities are in Fintech, Digital Marketing, HR and Finance. We want to have a reputation for building the best communities, appreciated by professionals and suppliers alike. 

Founded in 2012, we now have around 80 employees across London and New York and continue to grow. We are backed by the Blenheim Chalcot group, leading technology investors with annual sales of over £300M.

Our culture is inclusive, modern, friendly, smart and innovative – we seek to employ bright, positive thinking self-starters with a can-do attitude.  Our people enjoy challenging themselves to be the best at what they do – if that sounds like you, you’ll fit right in! 

We will offer a competitive salary and excellent benefits. 

 

THE ROLE

Key responsibilities

The candidate will oversee the marketing and audience development of the financial professional community. This is a broad role including activities across all digital marketing channels and involves content creation and campaign delivery, while forging key relationships within the industry that will push the growth of the portfolio.

Key Objectives

  • Drive delegates to our industry leading events
  • Nurture audience engagement across our media and events channels
  • Generate leads for the commercial team and promote commercial opportunities

Duties & Responsibilities of the Marketing function:    

  • Create/edit marketing plans and content for a variety of uses (e.g. newsletters, website, e-shots, etc.).
  • Develop and implement the strategy of delivering delegate and commercial marketing campaigns within the portfolio across multiple channels, including, Partners, E-shot, Social Media and Website
  • Liaise with internal and external stakeholders to meet quality and time requirements, ensuring consistent messaging and adherence to brand guideline
  • Ensure event website content always remains up to date and relevant
  • Write and deliver clear data and creative briefs
  • Email marketing, using marketing automation tools
  • Understand product and competitor offerings to ensure messaging remains appropriate and effective
  • Secure and create PR with appropriate industry titles
  • Work with media partners on contra activity to
  • Assist with ad-hoc marketing projects
  • Through the use of a detailed campaign tracker report on the success of media mix and use to develop the strategy
  • Manage your designated event marketing budget
  • Meeting KPIs assigned to the events and exceeding revenue targets

 

ABOUT YOU

This role would suit someone with great organisation skills and a positive, can-do approach when challenged with a range of event marketing.  Working with internal and external stakeholders will form a large part of the role so experience in communicating and managing expectations is essential to being successful in this role.

The Ideal Candidate

  • Experience in an event marketing environment 
  • Experience in a B2B marketing environment
  • Solid understanding of digital marketing principles
  • Good copywriting skills and proofreading experience
  • Experience of online Direct Marketing
  • Used to briefing and dealing with creative departments
  • Able to prioritise competing demands against tight deadlines
  • Strong IT skills, with the ability to pick up new systems quickly (e.g. Marketo, Wordpress, Aventri etc)
  • Experience working with SEO, PPC and CRM
  • Proven track record of meeting event revenue targets through online bookings

Personal Characteristics:

  • Great attitude: proactive and energetic, enthusiastic and fun to work alongside, with a strong work ethic
  • Highly organised and structured planner with the ability to deliver projects and campaigns on time
  • Outstanding people skills with the ability to develop relationships with a wide range of partners and individuals
  • Excellent accuracy/attention to detail essential
  • Commercially aware
  • Able to remain calm under pressure in a fast-moving environment
  • Results-oriented and tenacious

OUR CULTURE

Our culture is inclusive, modern, friendly, smart and innovative – we seek to employ bright, positive thinking individuals with a can-do attitude.  Our people enjoy challenging themselves to be the best at what they do – if that sounds like you, you’ll fit right in!

OUR VALUES

  • Passionate
  • Flexible mindset
  • Humble and Social
  • Curious
  • Accountable
  • Diverse and inclusive.

WHAT WE CAN OFFER YOU

  • A dynamic start-up environment
  • 25 days of paid holidays (plus a Birthday Day and an additional day off around Christmas)
  • Dynamic working hours
  • Remote working once a week
  • Life Assurance – 4 x annual salary.
  • Pension Scheme
  • Flexible Benefits: Private Medical, Private Dental, Gym Subsidiaries, Cycle to Work Scheme, Travel Account, Group Health Assessment Scheme, Group Cash Plan Scheme
  • Free fruit every day
  • Free lunch on a Wednesday
  • A prosecco and beer fridge every Friday
  • The right mix of challenges, learning and development opportunities

PROCESS

Our approach and style are professional yet down to earth. Whilst challenging, we hope the process will be as engaging and insightful for you as it will be for us.

Individuals seeking employment at Contentive must note we see diversity as a really positive thing that actually creates a better workplace and delivers better outcomes, so we are really keen to maximise the diversity of the workforce and actively encourage applications from anyone and everyone.

 

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