YOUR CHALLENGE:
We’re looking for a talented Marketer to join us as a Campaign Manager to lead the next phase of growth through CRM for our local markets. In this role you will have the opportunity to accelerate retention metrics and grow customer value through a detailed understanding of guests traveling with Blacklane in the UK, US, UAE and KSA. If you are customer obsessed, you love data and automation, and have a genuine interest in the world of luxury travel, this is a unique chance to make your mark.
Blacklane has offered a successful global chauffeur service to business and leisure travellers for over 12 years. With sizable investors behind us, we have huge ambitions to expand our business, and we need a strategic and hands-on CRM expert to help us do that through best in class communication and customer value management.
YOUR RESPONSIBILITIES:
- Localise strategic global retention projects, leveraging global initiatives and strategy to meet local customer needs.
- Ideate, brief, implement and optimise both one-off and automated lifecycle campaigns to activate, engage and reactivate Blacklane customers and brand partners (B2C and B2B), using local data-driven learnings and customer insights.
- Localise cross-channel communication using marketing automation technology (Braze) in close collaboration with the Brand and Product teams (channels: email, push notifications, in-apps, content cards).
- Create effective synergies between global and local lifecycle strategies to achieve standardisation and local relevance using Braze's latest functionalities.
- Analyse data, gather insights for campaign and lifecycles implementation, craft and present stories out of data.
- Closely collaborate with the CRM Technology Manager to enhance automation and leverage data points.
- Enable strong collaboration with the local teams to understand customer needs and business priorities, maintain campaign calendars and reports and regularly align on shared initiatives
ABOUT YOU:
- Your approach is customer-centric and data-driven, and you have a track record in successful implementation of cross-channel strategies and campaigns.
- You have experience using CRM Platforms, preferably Braze, and master HTML when needed.
- You have good project management skills, are well organised and able to manage multiple projects at any one time.
- You have experience localising retention initiatives and creating synergies across markets and regions.
- You have experience in stakeholder management and collaborating in a cross functional organisation, ideally with local marketing and product teams.
- You are a strategic thinker and are willing to consider new ideas and approaches.
- You learn fast, have a proactive attitude and are a natural collaborator.
- You have excellent communication skills in English.
MORE THAN A JOB:
We are Blacklane, providers of premium global chauffeur services. Our mission is to create true peace of mind for discerning travellers by delivering perfect experiences around the world and to inspire a better future. Blacklane is offering airport transfers, City-to-City commutes, In-city mobility chauffeur hailing and Chauffeur-by-the-hour in over 50 countries globally, either pre-booked or on-demand. Whether it’s for business or pleasure, Blacklane and its 300 employees and tens of thousands of chauffeur partners have the right premium transportation service for you. By changing how people move, we opened up new opportunities for our chauffeur providers and set industry standards for climate protection in the travel industry.
Working at Blacklane: We prioritize fostering a strong company culture that promotes collaboration, innovation, and meaningful connections among our employees. Our offices in Berlin and Dubai serve as a central hub where employees come together to collaborate, build relationships, and participate in cultural events that reinforce our shared values. For our employees outside these geographies we promote having a hub life where our employees come together in their specific locations as we believe this plays a crucial role in supporting employee well-being, facilitating career development opportunities such as shadowing and mentorship programs, and nurturing a sense of belonging within our team. We are committed to creating a workplace where every individual feels valued, supported, and empowered to contribute their best work. Through our dedication to cultivating a strong company culture, we aim to drive engagement, productivity, and success across the organization and also offer the following:
- Continuous Learning: We believe that open and actionable feedback is the essential component of continuous development. Set your personal development plan and take an active role in our internal learning communities to progress your career.
- Flexible Working: Even the most ambitious Blacklaner needs some time to unwind. Find out what works for you and your team with flexible working hours and home office days.
- Become Part of the Crew: Get to know your fellow Blacklaners through our regular team socials. Our success comes from a collaboration of more than 350 people from 70 nations and we are looking for more exceptional people to join us!
- Employee Stock Options Plan: We want all Blacklaners to benefit from the company's success, so every employee gets virtual stock options.
- Fair Remuneration: We’ve banded salary levels and matched them to the local costs of living, meaning you’re always paid fairly and you know that the rest of the crew is too.
- Sustainability: We care for both people and the planet, having launched the mobility's industry-first global carbon offset scheme in 2017. Blacklane plans to deliver 35% of global rides in EVs by year-end 2024, and 50% by the end of year 2025.
- Equal Opportunity: We are committed to inclusion and diversity. A company is only as strong as its crew, so we developed a work environment that is inclusive, inspiring and open. All qualified applicants receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
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Blacklane Cares day: Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice or lead employee-driven community outreach projects. Utilize your time to lend hands to a cause that drives your passion.
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