We’re looking for a bright, passionate and creative Marketing Manager to help us accelerate the Blacklane business in the UK. You will be responsible for strategy, execution and evaluation of our Marketing activity at a local level, collaborating closely with your counterparts in the Global Marketing team.
Blacklane has offered a global chauffeur service to business and leisure travelers for over 12 years, and now operates in 50 countries worldwide. We have big ambitions to expand our business this year, and we are looking for a talented Marketer to lead growth in London as we roll out new services, new brand and product updates.
YOUR CHALLENGE:
- Collaborate closely with local operations teams to develop a deep insight into the specificities of the UK B2C and B2B businesses and the needs of our UK chauffeur partners.
- Collaborate with internal and external research partners to generate actionable insights that drive decision making and help us better understand our audiences.
- Develop the UK Blacklane Marketing strategy, refining existing plans with strategic rigour and a good understanding of local culture and media opportunities.
- Work in partnership with the Blacklane Sales teams to develop relationships and generate incremental business with corporate partners, leveraging local B2B events, awards and conferences.
- Execute the plan to a very high quality standard, in accordance with global brand guidelines and with nuance where relevant to meet the needs of the UK audience.
- Brief and collaborate with our in-house creative team as well as local partners to generate effective creative assets. Manage local agency relationships in full.
- Identify, plan and execute partnerships with local brands to drive awareness and embed our global brand positioning.
- Create and manage promotional activities to drive app downloads and usage.
- Work in partnership with the Global CRM and Performance Marketing teams to ensure the optimal balance between marketing at global scale and relevance to our local audiences as we acquire and retain customers.
- Manage overall UK marketing budget, lead annual forecasting cycle and effectively measure ROI to optimise the initiative mix.
- Monitor data, evaluate and report on local marketing performance in order to refine strategies. Collaborate with internal stakeholders to share insights and facilitate easy scaling of growth drivers.
- Leverage your networks and experience to bring relevant external insight and ideas into the business to generate new growth opportunities.
ABOUT YOU:
- This role requires a broad spectrum of skills encompassing outstanding organizational skills, relationship building, managing suppliers, good copywriting skills, and a knack for creativity and attention to detail.
- You are currently based in the London area
- You have 5-8 years of relevant experience managing a brand at a country level, with a track record of success running multi-channel marketing activity and ideally also experience working in a B2B context.
- You have a clear understanding of how to build a premium lifestyle brand and have experience of brand building in tech and/or supply/demand marketplace environments.
- You combine strong strategic thinking with excellent executional skills.
- You operate well independently but are also a highly collaborative team player, with experience delivering business results in a global / local marketing matrix environment and through partnerships with product, operations, and business intelligence teams.
- You are data literate, with the ability to turn data into insightful and actionable insights that can be used around the business.
- You are resilient, persistent and creative, with an ability to find innovative solutions to hurdles and a passion for driving growth.
- You have excellent communication and presentation skills in English
MORE THAN A JOB:
Blacklane is a scale-up started in 2011, founded by Jens Wohltorf and Frank Steuer who wanted to create the first global chauffeur service. We started by filling chauffeurs’ ‘empty leg’ journeys and have grown with our partners to over €100 million in annual revenue (pre-pandemic). Backed by Daimler and other investors in Germany, Japan, Switzerland, and the UAE, we’re now a trusted brand within corporate travel.
We believe in ethical business practices and have a strong company culture.
- Continuous Learning: We believe that open and actionable feedback is the essential component of continuous development. Set your personal development plan and take an active role in our internal learning communities to progress your career.
- Flexible Working: Even the most ambitious Blacklaner needs some time to unwind. Find out what works for you and your team with flexible working hours and home office days.
- Become Part of the Crew: Get to know your fellow Blacklaners through our regular team socials. Our success comes from a collaboration of more than 350 people from 70 nations and we are looking for more exceptional people to join us!
- Employee Stock Options Plan: We want all Blacklaners to benefit from the company's success, so every employee gets virtual stock options.
- Fair Remuneration: We’ve banded salary levels and matched them to the local costs of living, meaning you’re always paid fairly and you know that the rest of the crew is too.
- Sustainability: We care for both people and the planet, having launched the mobility's industry-first global carbon offset scheme in 2017. Blacklane has pledged to deliver 15% of its journeys in electric vehicles by 2023.
- Equal Opportunity: We are committed to inclusion and diversity. A company is only as strong as its crew, so we developed a work environment that is inclusive, inspiring and open. All qualified applicants receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
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Blacklane Cares day: Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice or lead employee-driven community outreach projects. Utilize your time to lend hands to a cause that drives your passion.
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