We are looking for an experienced Performance Marketing Manager to join our growing marketing team, to be based in London or Berlin.
Your time will be spent working to launch and optimize paid media campaigns across multiple channels (PPC, app, paid social and potentially others) and ensuring that our digital marketing strategies align with our business growth targets and performance KPIs.
If you are a driven, analytical and commercially minded Performance Marketing expert ready to take ownership of day-to-day optimisations, campaigns and innovation to achieve ROAS and acquisition goals, then we want to hear from you.
If you are a driven, analytical and commercially minded Performance Marketing expert ready to take ownership of day-to-day optimisations, campaigns and innovation to achieve ROAS and acquisition goals, then we want to hear from you.
YOUR CHALLENGE:
- Manage day-to-day optimisation of Google and Meta ads to ensure optimal performance, and work on new in-platform opportunities.
- Develop, execute, and oversee paid media strategies to drive efficient ROAS. Work to CPA/CPI targets for new customer acquisition, with the ability to pivot between strategies as the market fluctuates.
- Close collaboration with the Senior Performance Marketing Managers to discuss the performance highlights & lowlights and brainstorm any new testing ideas.
- Research, plan, prototype and implement new innovative ways to optimize campaigns and reach audiences.
- Monitor, track, and report on growth metrics, making data-driven recommendations.
- Work closely with our our Senior Marketing Analyst on tracking of spend, new customers, customer acquisition cost, and ROI.
- Collaborate with our Product teams on improving landing page and app performance.
- Collaborate quickly and effectively with the brand and creative teams to share insights on creative performance and ensure ad creative is both 'on brand' and built to perform.
- Collaborate with the Retention team to support full funnel campaigns.
- Stay up-to-date with current Marketing and Travel industry best practices, with CPA, CPI ROAS, CAC & LTV focus, pushing us ahead of the competition.
ABOUT YOU:
- 2-3 years experience managing international PPC & paid social campaigns, including hands-on creation and optimisation of campaigns, with the ability to meet CPA and ROI targets.
- Highly proactive in seeking out new acquisition opportunities and ways to improve performance.
- Experience collaborating with other teams across a business, such as Product and BI/Analytics.
- Data literate, with the ability to turn data into insightful and actionable insights that can be used around the business.
- Strong understanding of the principles of mobile marketing.
- Strategic thinker who is hands-on, has a growth mindset, and business impact understanding.
- Resilient, persistent, and creative, with an ability to find innovative solutions to technical hurdles.
- Experience working with challenging marketing metrics and KPIs.
- Team player with the ability to effectively communicate performance, strategy and priorities.
- Strong data analytics and insight capabilities.
- Excellent communication and presentation skills in English.
NICE TO HAVE:
- Familiarity with Tableau.
- Additional languages; French/German.
- Experience with SQL and databases.
- Experience with website tracking implementation, such as through Google Tag Manager.
MORE THAN A JOB:
Blacklane is a scale-up started in 2011, founded by Jens Wohltorf and Frank Steuer who wanted to create the first global chauffeur service. We started by filling chauffeurs’ ‘empty leg’ journeys and have grown with our partners to over €100 million in annual revenue (pre-pandemic). Backed by Daimler and other investors in Germany, Japan, Switzerland, and the UAE, we’re now a trusted brand within corporate travel.
We believe in ethical business practices and have a strong company culture.
- Continuous Learning: We believe that open and actionable feedback is the essential component of continuous development. Set your personal development plan and take an active role in our internal learning communities to progress your career.
- Flexible Working: Even the most ambitious Blacklaner needs some time to unwind. Find out what works for you and your team with flexible working hours and home office days.
- Become Part of the Crew: Get to know your fellow Blacklaners through our regular team socials. Our success comes from a collaboration of more than 350 people from 70 nations and we are looking for more exceptional people to join us!
- Employee Stock Options Plan: We want all Blacklaners to benefit from the company's success, so every employee gets virtual stock options.
- Fair Remuneration: We’ve banded salary levels and matched them to the local costs of living, meaning you’re always paid fairly and you know that the rest of the crew is too.
- Sustainability: We care for both people and the planet, having launched the mobility's industry-first global carbon offset scheme in 2017. Blacklane has pledged to deliver 15% of its journeys in electric vehicles by 2023.
- Equal Opportunity: We are committed to inclusion and diversity. A company is only as strong as its crew, so we developed a work environment that is inclusive, inspiring and open. All qualified applicants receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
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Blacklane Cares day: Every crew member receives 8 hours of paid leave per year to participate in volunteering initiatives of their choice or lead employee-driven community outreach projects. Utilize your time to lend hands to a cause that drives your passion.
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