Bitly is looking for a Marketing Operations Manager who can thrive in a dynamic, fast paced environment. Ideal candidates will have a strong background in marketing automation and lead generation and will work to develop strategies to meet pipeline goals and drive ROI. This role will touch all aspects of the marketing team and is expected to own marketing automation and be able to execute any operational tasks needed by internal team or company to meet goals.

RESPONSIBILITIES: 

  • Create and execute new marketing campaigns to drive qualified leads
  • Maintain and expand lead scoring and attribution systems
  • Work with email marketing manager to maintain and develop lead nurturing and drip programs
  • Manage database, segmentation filters, groups, and distribution lists for all marketing initiatives
  • Work closely with sales operations to ensure salesforce.com meets the needs of marketing
  • Pull monthly reporting metrics to reflect marketing performance
  • Plan and execute programs to drive existing leads down the funnel
  • Work closely with internal team to develop landing pages, email templates and forms for content, product launches, campaigns, and ad hoc programs
  • Continuously improve campaign effectiveness through A/B testing
  • Monitor, analyze and fine-tune campaigns to maximize ROI

QUALIFICATIONS:

  • 2 years experience in a marketing operations or automation role
  • Experience in B2B software or tech industry
  • Advanced Marketo experience and salesforce.com knowledge (Marketo certification is preferred)
  • Proven experience integrating lead process with a CRM solution
  • Understanding of marketing funnel metrics and lead lifecycle processes
  • Knowledge of Wordpress (or similar CMS) and site management
  • Basic HTML skills, advanced HTML skills a plus
  • Must be analytical and data driven with strong skills in Excel
  • Ability to work on a team in a fast paced, results oriented environment
  • Excellent organizational and project management skills

OUR VALUES

  • >(!=) We strive for excellence in all we do. We care.
  • Knowledge is power. We are curious. We strive to discover new things and share them with the world.
  • Do or do not; there is no try. We will do great things. We will take risks.
  • We will make it happen.
  • This land is our land. We are in this together, and we are all owners.
  • RESPECT. We treat our teammates, customers and partners with integrity and value the relationships that we build.

 

Apply for this Job
* Required
(Optional)
Almost there! Review your information then click 'Submit Application' to apply.

File   X
File   X


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Bitly are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2017

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Share this job: