Role: Director of Brand Activations and Events
Reporting to: CMO
Location: New York, NY

 

What is Bilt?

Bilt Rewards is the first-ever rewards program that allows renters to earn points on rent and builds a path towards homeownership. With an alliance of the nation’s largest real estate owners, Bilt Rewards will enable renters in more than two million units across the country to earn points just by paying rent. 

Bilt Rewards boasts one of the highest value rewards programs on the market today, including one-to-one point transfers for travel across over 100 major airlines and hotel partners; fitness classes at the country’s top boutique studios; limited-edition and exclusive collections of art and home decor through the Bilt Collection, and the ability to use points for rent credits or towards a future down payment. 

Bilt has also partnered with Mastercard to create the Bilt Mastercard - the first and only credit card that can be used to pay rent with no fees. 

 

What’s the role?

As the Director of Brand Activations and Events, you will drive activations, events, and execution of brand partnerships across the organization. You will work with the Marketing, Loyalty, Growth, and Creative teams to develop and manage the operations of brand activations and key physical touchpoints for our brand. This includes creating concepts for in-person activations, managing brand ambassadors on the ground and coming up with new ideas for brand partnerships and ways to execute them in original ways.

 

In this role you will: 

  • Propose, create, and execute on existing partnerships with brands to increase brand awareness for Bilt and improve our membership experience
  • Create unique Bilt member experiences with our Loyalty partners (ie. American Airlines, Hyatt, etc.) to engage our members and build brand awareness
  • Leverage events, activations, and partnerships to drive word of mouth and sign-ups
  • Lead the rollout of the Brand Ambassador program and activations at Bilt Alliance properties to increase the speed to convert Bilt Alliance tenants into Bilt members/cardholders
  • Coordinate logistics of events - personnel, creative assets & materials, and implementation
  • Develop a playbook for how to use Brand Ambassadors and on-site branding to accelerate conversion of Bilt members/cardholders
  • Create the events strategy to introduce Bilt to key community and thought leaders within our core demographic in key cities (including first one in LA)
  • You will be responsible to manage logistics like location and vendors, production, invite management, leveraging personal network etc.
  • Leverage influencers to host events and drive Word of mouth

 

In terms of qualifications, we’re seeking: 

  • An insights-driven marketer who makes decisions at the intersection of quantitative and qualitative
  • A thoughtful analyst who can spot patterns and identify opportunities in data, while also understanding its limitations
  • A logical thinker who can map out detailed customer journeys and retention plans 
  • A cross-functional connector who can work across the org to drive results (including Data Science, Product, Analytics, Brand Marketing, Creative and Content)
  • A tech junkie who enjoys digging under the hood and working with a variety of data sets and marketing technologies
  • A natural communicator who can simplify complex ideas into plain English and present them confidently to senior leaders
  • Strong writing skills when needed to lead email marketing efforts
  • You've got 3+ years of lifecycle marketing experience, preferably in B2C or with an agency with a data analytics edge

 

Bilt Rewards is a Kairos company. For more information, visit www.kairoshq.com 

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Bilt Rewards’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.