Billie is seeking a Director of Growth Marketing to lead and spearhead the strategy for our acquisition and lifecycle marketing programs. In this role you will be responsible for optimizing Customer Acquisition Costs (CAC) and Long Term Value (LTV) through managing the acquisition marketing budget, directing CRM communications, mentoring an all-star team, and collaborating with amazing cross-functional partners. The ideal candidate is data-driven, strategic, and creative, energized by the goal of growing Billie into a household name. 

What you'll do:

  • Own and lead Billie’s growth and acquisition strategy across all performance media channels, focusing on scaling new customer acquisition while balancing efficiency and maximizing LTV
  • Foster relationships with existing customers by spearheading the lifecycle strategy for CRM and email initiatives
  • Build and execute a data-driven roadmap to scale and optimize the media portfolio through iterative testing across all acquisition touchpoints
  • Serve as the main cross-functional stakeholder for all things growth, communicating priorities, learnings, and opportunities to all departments
  • Collaborate with the data and marketing analytics team to develop methodology for measurement and attribution, identify opportunities for optimizing LTV/CAC, and implement testing ideas to continuously enhance performance
  • Support creative production and planning with our internal brand and design teams by providing a constant feedback loop on performance and collaborating on new ideas to iterate and test messaging
  • Partner closely with Finance teams to inform budget planning against business forecast goals as well as identify additional opportunities for revenue growth across the business
  • Lead and mentor a rockstar internal marketing team and manage external agency relationships

What we’re looking for: 

  • 8+ years of experience managing and overseeing all digital and offline acquisition channels
  • A highly analytical and data-driven mindset; you have strong knowledge of data tools, including SQL and Excel, and are able to leverage data and research to drive decisions
  • Strong project management skills; you are able to translate data and trends into actionable insights and work with cross-functional teams to execute against them
  • A leader who can ensure everyone is marching towards the same goal
  • Superior attention to detail 
  • Excellent verbal and written communication skills
  • Entrepreneurial in spirit (experience in start-up environments preferred)

Billie, Inc. is an equal opportunity employer that celebrates diversity. We prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. This policy applies to all terms, conditions and privileges of employment, such as those pertaining to training, transfer, promotion, compensation and recreational programs.

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