BetterUp is a mobile-based coaching platform that brings personalized professional coaching to employees at all levels. We help managers lead better, teams perform better, and employees thrive personally and inspire professionally. Our mission is to help professionals everywhere pursue their lives with greater clarity, purpose, and passion. Our product was developed by a team of leading behavioral scientists, researchers, and technologists. We’re already transforming the way companies approach talent development at high-performing organizations like LinkedIn, Facebook, Salesforce, Capital One, Deloitte, and Logitech. Let’s build together!
BetterUp is looking for a Marketing Automation Specialist to help increase member growth in BetterUp Care and improve mental fitness for all. This role is both technical and creative where you’ll execute on consumer-facing marketing initiatives to drive member activation and engagement in BetterUp Care, and build marketing operations processes and systems for scale. You’ll be joining a small-but-mighty Growth Marketing team where you’ll work with stakeholders from Product, Engineering, Marketing, and Customer Success to launch campaigns and strategic initiatives to evolve our craft and scale our efforts.
This role reports to the Sr. Manager, Growth Marketing.
- Schedule, build, launch, and report on consumer-facing email campaigns in Braze
- Manage outreach lists, audience segments, and campaign inputs for B2B2C campaigns
- Build and maintain scalable campaign templates, lifecycle email automation flows, and marketing attribution processes
- Work with cross-functional stakeholders to optimize marketing deployment processes
- Establish regular reporting and dashboards to monitor campaign performance and growth marketing KPIs
- Support growth marketing in developing personalized, multi-channel programs and experiments across the consumer lifecycle to increase member activation, retention, engagement, and referrals
If you have some or all of the following please apply:
This is a collection of skills that we believe would make someone successful in this position. If you feel that you have the majority of these skills or others that will ensure your success in this role, please apply.
- 2-4 years marketing operations experience
- Expertise using a marketing automation or ESP provider (Braze experience a plus)
- Proficiency with email HTML and CSS
- Experience with email segmentation, dynamic content, personalization, and campaign automation
- Experience with A/B test design, execution, and reporting
- Experience with deploying online and offline channels, including direct mail, SMS, push notifications, and webinars
- Technical experience with API triggers and data synchronization
- Experience working with a client services, customer success, or growth marketing teams
- Strong QA skills and attention to detail, and ability to build for scale and efficiency as we grow
- Ability to effectively collaborate and communicate cross-functionally as part of a remote team
- Creative problem solver able to apply expertise and learnings to new environments with new constraints
- Bonus: Experience working in B2B2C environments such as digital health, startup experience
At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
- Access to BetterUp coaching; one for you and one for a friend or family member
- A competitive compensation plan with opportunity for advancement
- Full coverage for medical, dental and vision insurance
- Employer Paid Life, AD&D, STD and LTD insurance
- Flexible paid time off
- Per year:
- 13 paid holidays
- 4 BetterUp Inner Work days (https://www.betterup.co/inner-work)
- 5 Volunteer Days to give back
- Learning and Development stipend
- Holiday charitable contribution of your choice on behalf of BetterUp
- 401(k) self contribution
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.