About the right team member: 

You’re an analytically-minded marketing leader with a passion for introducing consumers to companies and products that will make their lives better. Figuring out how to efficiently find and attract new customers at scale gets you psyched. You always strive to find data to back up your point of view but can think outside the box when the data isn’t there, and have a keen creative eye. You enjoy and excel at managing a team and collaborating across functions. You have built strong relationships with marketing vendors and agencies and know how to respectfully get what you need. You design tests and know what questions to ask to make sure everything that needs to be measured will be measured. You consistently build strong internal and external relationships, and never hesitate to roll up your sleeves and learn new things, while leveraging your experience to teach others. You are excited to use your knowledge and relationships to scale a business, while staying on top of the constantly changing media marketplace.

At Betterment you will get to: 

  • Lead and own the acquisition marketing strategy and multi-million dollar budget for the consumer business, and lead the team in driving flawless execution
  • Own monthly spend, set annual and quarterly OKRs for the team and also track results on a weekly, monthly and quarterly basis that provides insight into sales/revenue targets
  • Oversee all media buying activities, including identifying new sources of customer acquisition, researching new areas of media, creative and messaging to increase spend efficiency
  • Support the acquisition team members and continue to drive a culture of continual analysis, testing, experimentation and optimization
  • Manage and mentor a high-performing team of data-driven marketers
  • Collaborate regularly with other team members within Marketing (CRM, Brand, PR, Product Marketing, and Content)  
  • Build strategic and trusted relationships across the organization, particularly with Design, Analytics, Finance, and Product
  • Partner with agencies and other external partners, negotiating and working to get the most for our investment and building strong long-term relationships

You will be effective if you have: 

  • 10+ years in performance marketing, as well as an understanding of and appreciation for how performance marketing and brand-building initiatives should work together
  • Efficiently scaled both digital (e.g. SEM, Display, Paid Social, Affiliate) and offline (e.g. TV, podcasts, direct mail, out-of-home) marketing channels
  • Extensive knowledge of key marketing metrics like LTV/CAC and an understanding of how to optimize through marketing activities
  • Experience implementing and using multiple attribution models
  • Budget management expertise, including aligning closely with Finance, Accounting, and Analytics
  • A track record for hiring and developing high performing marketers in a rapidly growing organization
  • A robust sense of test design and execution both onsite and in media
  • An eye for great creative, an understanding of DR creative best practices, and experience collaborating with designers and copywriters to develop DR creative
  • Successfully managed agencies and other partners to get the optimal value for your money
  • Led resource decision-making in terms of whether to work with external partners or bring work in-house
  • Understand how to generate demand for a product that is a considered purchase with a longer decision cycle
  • Enthusiasm for staying abreast of relevant industry trends

Bonus points if you have: 

  • Financial services marketing experience
  • Familiarity with and interest in personal finance/investing

About Betterment

Betterment is the largest independent online financial advisor with more than $12 billion in assets under management. The service is designed to help increase customers’ long-term returns and lower taxes for retirement planning, building wealth, and other financial goals. Betterment takes advanced investment strategies and uses technology to deliver them to more than 300,000 customers across its three business lines: direct-to-consumer, Betterment for Advisors, and Betterment for Business. Learn more.

Come join us!

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