About the right team member:

There once was a brand marketer in search of a role (that’s you). Not just any role, of course, but the perfect brand marketing role at a financial technology company that planned to change investing forever (that’s us). At a company that valued efficiency, iteration, happiness, and always put the customer first (still us). To take their mind off the fact that they couldn’t find anything just right, they started engaging in their favorite hobbies. Things like turning commercials up, instead of down, when they watched TV; daydreaming about developing the most compelling display ads in all the land; hanging out at subway platforms just to read the ad copy.

That night, they couldn’t sleep. Did the perfect role even exist? They knew they had to work harder to find it. They counted Instagram likes in lieu of sheep and fell into a deep sleep. The next day, they had a plan. First, they legally changed their middle name to “Data-driven.” (Now it could finally be true when they said, “‘Data-driven’ is my middle name.”) Then, they went to Betterment.com/careers and saw we were hiring for a Senior Brand Marketing Manager. They applied, and the rest is history.

Do you share any of the same hobbies as this fictitious brand marketer? Are you more (instead of way, way less) intrigued to apply for this role after reading this “About the right team member” section? If so, you’re probably the right team member.

At Betterment you will get to:

  • Drive a differentiated brand story that conveys our mission, customer-first platform, and that we’re the leader of the category.
  • Guide all internal and external creative development across various marketing teams: Paid Acquisition, Brand, Customer Relationship Management, and Product Marketing.
  • Oversee strategy and execution for paid and owned media including: social media posts, video, print/ooh and digital advertising.
  • Project manage integrated advertising campaigns to drive brand awareness and conversion.
  • Build, maintain, and manage strong agency relationships to ensure we develop the best possible creative work.
  • Push for and adhere to a standard of excellence when it comes to our creative work, whether we’re developing it using our internal or external creative teams.
  • Utilize consumer insights and guide positioning for Betterment and its products and services.
  • Ensure brand messaging and customer experience is consistent throughout all customer touch points, including website, app, email, social, and more.
  • Oversee the development of and write original, innovative Product and Marketing copy for all three Betterment business lines: Betterment retail, Betterment for Advisors, and Betterment for Business
  • Partner with Product and Design teams to create effective, engaging copy within our customer experience (e.g., homepage, signup flow, etc.)
  • Lead a small team of brand and creative marketers—providing leadership and guidance for their career paths and future goals, while pushing and inspiring them to create outstanding work.
  • Ensure that brand guidelines are adhered to in all marketing activities across the company.
  • Increase brand metrics - awareness, favorability, NPS.
  • Stay up to date with industry and technological changes that impact the business – maintaining ongoing knowledge of marketing best practices and keeping an eye out for creative marketing opportunities.

You will be effective if you have:

  • Minimum of 7 years of experience in a brand-related role at a B2C company (preferably a role that included both content marketing or copywriting and creative development for advertising).
  • 2+ years of experience effectively managing and developing a high-performing team.
  • Strong writing, communication, and storytelling skills.
  • Utmost attention to detail and strong organization skills.
  • Experience leading multi-channel marketing campaigns from start to finish (e.g., writing a brief, getting sign-off from internal partners, developing creative assets, attending video shoots, and measuring performance).
  • Ability to guide a creative team to explain complex concepts in a brief, intuitive way that also adheres to voice and brand.
  • Performance-driven mindset with a history of driving measurable business performance in a deadline driven and rapidly changing environment.
  • Strong analytical background with proven ability to use analytics to assess performance and identify opportunities for optimization and additional scale.
  • Some understanding of financial advertising compliance principles, as well as ability to follow Betterment’s compliance standards.
  • Ability to partner across finance, analytics, customer, product, and growth teams.
  • Proactive and conscientious mindset with ability to prioritize projects and workload as they relate to company and departmental goals.
  • Openness to frequent positive and constructive feedback.

Bonus points if you have:

  • Investing and financial knowledge.
  • Regularly followed the FinTech space and/or have a financial services background.
  • Knowledge of Betterment’s investing philosophy and brand.
  • Some experience working at an agency on B2C brands.

About Betterment

Betterment is the largest independent online financial advisor with more than $14 billion in assets under management. The service is designed to help increase customers’ long-term returns and lower taxes for retirement planning, building wealth, and other financial goals. Betterment takes advanced investment strategies and uses technology to deliver them to more than 370,000 customers across its three business lines: direct-to-consumer, Betterment for Advisors, and Betterment for Business. Learn more.

Come join us!

We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law. 


Apply for this Job
* Required
File   X
File   X

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Betterment are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.