Join Betsson Group as a Commercial Director - Nordics, based at our HQ in Malta, and play a pivotal role in leading and developing a high-performing team across the Nordic region. Betsson Group is dedicated to excellence in the gaming industry and is in search of a visionary leader to steer growth and profitability.

Role Overview:

As the Commercial Director - Nordics, you will have full P&L responsibility for the Nordic region. Your primary focus will be on maximizing revenue, ensuring profitability, and driving strategic initiatives to propel growth. You will lead and mentor a team of Managing Directors, guiding them in achieving business objectives and fostering a culture of excellence.

Key Responsibilities:

  • Take ownership of growing regional revenue and profitability within Betsson Group.
  • Develop and execute strategic plans to drive growth and market expansion.
  • Review and optimize country-specific annual market plans, budgets, and strategies.
  • Provide guidance and oversight to Managing Directors, ensuring clear KPIs and effective management of functions.
  • Lead the commercial agenda for the region, including new business development initiatives.
  • Oversee regulatory compliance and guide teams in navigating regulatory matters.
  • Collaborate with Managing Directors and central functions to develop and implement customer experience strategies.
  • Utilize available resources effectively to drive commercial objectives and maximize outcomes.
  • Approve budgets within the region and support Managing Directors in resolving business issues.
  • Build and lead a scalable and efficient regional department, establishing best practices for all regions.


  • Minimum 5 years’ experience in a similar role within I-gaming and/or e-commerce.
  • 10 years’ experience within commercial and/or marketing executive roles.
  • Proven experience in a senior leadership role with P&L responsibility.
  • Understanding of regulatory requirements and market dynamics in the Nordic region.
  • Ability to collaborate effectively with cross-functional teams.
  • Exceptional communication and interpersonal skills.
  • Native of a Nordic country.

Join Betsson Group as a Commercial Director - Nordics and lead our operations to new heights of success! Apply now to make a difference and shape the future of our company.

Challenge accepted? 

Apply now via our career site.

At Betsson we like differences. It’s clear for us that we benefit from diversity and that we as a company become stronger and more competitive when hiring people with varying backgrounds, experiences and cultures.

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