At Betsson Group, the Engagement Area ensures our customers come back for more! It’s all about loyalty. We provide a world class customer experience beyond the game play featuring exciting features like tournament, dynamic personalised campaigns and much more! We also work closely with our CRM and VIP team to build the next generation back office tools to support their processes.

The Wow

As our Senior Product Manager you will be a part of a cross functional development team where you will have the primary responsibility for defining, organising and prioritising requirements. You will work closely with stakeholders within the organisation, developers, architects and UX designers to continuously optimise the customer experience. 

Together with your team you will take ownership of a number of customer journeys and/or capabilities where you will be one of the key people expected to drive and lead the delivery of new functionality as well as improvements of existing functionality. This will often require you to collaborate with other development teams and engage with a number of stakeholders to ensure a successful roll out. We operate in a fast paced and challenging industry, and you will have several opportunities to work on complex and cutting edge products and contribute to Betsson Group’s success.

A taster of what you will be involved with:

  • Proactively get input from relevant Business Units on operational needs and problems that needs to be solved 
  • Align requirements, scope and plan with company-wide initiatives 
  • Conduct competitors’ analysis  
  • Lead user research, experimentation, A/B testing and UAT initiatives 
  • Own the product roadmap and prioritization 
  • Set and track Product KPIs and Success Metrics for product deliveries 
  • Communicate iteratively on the roadmap changes and deliveries 
  • Working with UX and UI designers (and other stakeholders as necessary) to define the customer experience and product specifications
  • Defining user stories with acceptance criteria together with the development team
  • Defining tracking, reporting, and non-functional requirements for user stories 
  • Working with the team to refine, plan and prioritise user stories according to business value, always taking technical debt and the long term success of the product into account
  • Collaborating with stakeholders and ensuring that they are kept up to date and aligned with the current progress and prioritization
  • Helping the rest of the development team and Product Management peers to ensure that acceptance criteria are met
  • Occasional travelling be required to our various offices


  • Collaboration and dialogue. You will be collaborating both with members of your development team, stakeholders outside the team as well as third party providers and partners
  • Agile. Not just processes but a true agile mind-set where all members of the cross functional development team are involved and where changing requirements based on business needs and market opportunities are embraced
  • Facilitating workshops and leading meetings. You will be expected to facilitate user story mapping sessions and lead meetings about product requirements
  • Prioritizing and taking decisions
  • Collaborating with development teams
  • Problem solving and tough conversations. We work in a high paced industry and having more requirements and expectations than capacity is the norm. You will play a key role in managing expectations and ensuring a sustainable pace in your team.
  • You are technical enough to manage software product – backend, back-office and player-facing features 
  • Analysing legal and regulatory requirements
  • Ideation, Product Planning and delivery tools (like Jira, Confluence, Miro or similar) 
  • Producing thorough documentation of decisions, requirements, analysis and dependencies 
  • Creating audience-specific presentations and workshop materials 
  • Gaming, Payments, CRM, SAAS experience is a big plus. 


Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

We offer numerous challenges where your skills will be put to good use! We encourage innovation, independence and celebrate success where you will be part of multi-cultural and diverse company, with people from all over the world.

We work in a hybrid model which allows you to work 2 times a week from home, and on Mondays-Wednesdays-Fridays from the office.


Check out the Betsson Group Blog to find out what our employees are talking about.

If you are interested to learn more, please apply with your CV in English.

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