Outstanding opportunity for a Marketing Heavyweight to lead our Brand and Creative offering
Betsson Group have a unique opportunity for a Senior Marketer with a proven track record of success to build and lead our internal agency-servicing our Country Teams across multiple brands.
This is a senior level role reporting directly to our Chief Commercial Officer with high visibility across the business This will be someone well versed in building brands, with first class stakeholder (client) management skills with both the gravitas and experience to deliver a World Class offering.
A Flavour of what you’ll be doing
- Building and leading the Group’s internal branding agency and guidelines: brand positioning, targeting, messaging, rebranding, refreshers and updates
- Managing relationships with creative agencies
- Ensuring each brand adheres to its target segment to avoid cannibalisation between brands (especially in mature/crowded countries) in the multi-brand model
- Ensuring each brand follows the Brand Guidelines in all creative work including a framework for localisation from Global assets.
- Working with regional marketing managers, acquisition and insight teams to enhance the efficiency of brand creative based on real time results
- Creating a wide range of different marketing materials.
Something about you
- Bachelor's degree in business, sales, or marketing
- More than 10 years of experience in a similar role on a senior management level
- Excellent skills in communication, both verbal and in written, and used to communicating within an international business
- Excellent project management skills, driving multiple initiatives at once
- Results orientated and strong analytical skills
- Proactive, driven with a positive ‘can do’ attitude
- Energised by a rapidly changing environment and welcome the unexpected challenges
What we offer
Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.
Apply now via our career site.
At Betsson we like differences. It’s clear for us that we benefit from diversity and that we as a company become stronger and more competitive when hiring people with varying backgrounds, experiences and cultures.