Intro

The Marketing Specialist will implement and enhance internal and external marketing strategies to reach targets for brand awareness and increase lead generation.

Core Functions

  • Contribute to content creation of email campaigns, digital advertising, websites, SEO, print collateral, and all social and engagement efforts for all Betenbough Companies' brands
  • Work collaboratively with others to lead digital marketing efforts which produce optimal conversions and leads
  • Track, analyze and report on all advertising efforts for all brands and improve methods based on data
  • Consistently research and remain up to date on the latest trends in marketing, social media, email, and advertising techniques

Role Values

  • Excellent communicator - Ability to communicate brand messages to its audience through various marketing techniques and platforms
  • Excited Learner - desire to constantly seek out new marketing techniques, strategies and trends
  • Constant Improver - desire to consistently improve marketing processes and techniques to reach target audiences to increase brand awareness and lead generation
  • Passionate Project Owner - ability to take ownership of marketing projects and drive progress and successful completion

Required Skills & Qualifications

  • Excellent communicator – Strong written and verbal communication skills
  • Self-starter – ability to seek out new ideas and solutions to improve marketing efforts
  • Organized – ability to prioritize projects to meet given deadlines and customer needs
  • Adaptable – ability to be flexible and work in a fast-paced environment
  • Team player – work alongside a variety of team members to collaboratively develop ideas, execute projects, and engage in healthy peer-to-peer accountability
  • Detail-oriented – explicit attention to detail
  • Coachable – ability to receive coaching and suggestions openly and with humility
  • Data-driven mentality – desire to improve marketing tactics based on data analysis

Preferred Qualifications:

  • Mailchimp experience preferred
  • Google Ads experience preferred
  • Facebook Advertising experience preferred

Work Environment & Physical Requirements

  • Office Role. Works in temperature-controlled environment.
  • Vision for near, mid-range and far as well as hearing for low, medium, and high pitch.
  • Requires physical ability for standing, sitting, crouching, kneeling, frequent walking, reaching above head and below waist.
  • Must have a current and valid driver’s license and must be able to be insured by company fleet insurance.
  • Ability to lift 5 - 20 pounds.
  • Must be able to perform all job expectations safely with or without reasonable accommodations.

Hours and Schedule

  • Full Time - Salary/Exempt
  • 40-45 hours per week (8am-5pm, M-F)
  • Minimal travel required for company events and inter-region collaboration.
  • Lunch break may be required.
  • Lunch meetings are occasionally required.
  • After hours and weekends may be necessary on occasion for trips, events, or to meet deadlines.
  • Travel to other company regions or event locations will be required.

Benefits 

  • Comprehensive Employee Benefit Package
  • Employer-Paid Life, AD&D, LTD Insurance 
  • Enrolled into ESOP (Retirement Benefits)
  • Paid Time Off Policy
  • Company-issued cell phone       
  • Company Training Opportunities    
  • Company-Sponsored Vision Trips  

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