Digital Marketing Manager

Do you oftentimes have to defend your to-do lists or explain what SEO is to those closest to you? Or maybe you’ve rolled your eyes when a website took too long to load or took a hundred clicks to get you to the information you needed?

Well, if that’s you, then our rapidly growing organization is in pursuit of a detail-oriented creative person just like you that desires to leverage new, innovative technologies and use your digital gifts to influence a variety of brand strategies (from farming to home building). This is a new, exciting role that will have the opportunity to shape the digital marketing presence for six brands. You will directly develop and lead a small team of people focused on the digital customer experience, SEM and data analytics (just to name a few) in order to meet each brand's business priorities. This is a cool role that gets to be involved at ground-level for many of our newer brands!

Job Responsibilities

  • Lead digital marketing team and bring accountability to their daily activities
  • Lead, guide and direct digital marketing efforts including UX, SEM, PPC, etc. for all Betenbough Companies brands to ensure online experience remains consistent with business and branding strategies
  • Work closely and collaboratively with leaders across brands and teams to ensure brand consistency and to meet deadlines
  • Responsible for shaping a positive online customer experience that allows customers to quickly access relevant information and generates new leads through digital marketing efforts
  • Track and analyze all digital campaigns and report, make revisions and/or recommendations to our customers
  • Analyze customer research, trends and competitor information for each brand and make recommendations and/or revisions to digital experience for online users

Qualifications

  • Attention to detail
  • Good with data and information
  • A strong passion for tracking and measuring success
  • Excellent verbal and written communication skills
  • An ambitious, self-starter
  • Organized and able to work with our cross-functional teams to meet deadlines and prioritize projects
  • Willing to learn about all brands and customers
  • Recommended experience:
    • Intermediate experience in Adobe Creative Suite
    • Bachelor’s degree with 3+ years UX design experience

Work Environment and Physical Requirements

  • Primarily works in a temperature-controlled environment, but outdoor job site visits required
  • Must have a current and valid driver’s license, and must be able to be insured by company fleet insurance
  • Vision for near, mid-range, and far, in addition to hearing for low, medium, and high pitch
  • Requires physical ability for standing, sitting, crouching, kneeling, frequent walking, reaching above head and below waist, frequent walking on uneven surfaces (dirt, concrete, rock, etc.)
  • Ability to lift 30-50 pounds
  • Must be able to perform all job expectations safely with or without reasonable accommodations

Hours and Schedule

  • 45-55 hours/week, primarily Monday through Friday during typical business hours
  • Occasional travel required to our regional offices (these trips almost never require an overnight stay, and can be made in a company vehicle)
  • After hours and weekends may be necessary on occasion for trips or special events

Benefits

  • Competitive compensation including profit sharing
  • People-first culture, working alongside talented team members who genuinely care for each other
  • Ability to apply your gifts and talents for a purpose that is bigger than profit
  • Healthy work/life balance, including up to 5 weeks paid time off, the ability for you and your family or a guest to travel the world on company-sponsored mission trips, and much more
  • Many growth opportunities across our rapidly growing family of companies
  • Be a real owner by accumulating company stock through our Employee Stock Ownership Plan (ESOP). While we cannot guarantee future performance, we can say our ESOP stock has grown on average by 30% year-over-year (CAGR) for more than a decade!
  • Attend world-class training events and participate in countless opportunities for professional, personal, and spiritual development including monthly leadership training
  • Office within one of the most beautiful campuses in Texas (take a peek at com)
  • Eligible for employee home discount (up to 10% discount after the first year)
  • Company-issued iPhone with unlimited data service
  • Generous and comprehensive employee benefits package, including medical plans with options for dental and vision, as well as employer-paid life, AD&D, and LTD insurance
  • Work for an organization that truly loves its people, which is evident by our 4.5+ star rating on glassdoor.com (Go read what our team members say about working at Betenbough Homes)

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