We Speak Safety and Efficiency:
At Bestpass – Fleetworthy, our mission is to make our roads safer, and our fleet customers more efficient.
In 2023, Bestpass and Fleetworthy combined because we believe fleet operators deserve a simpler way to keep the back office administrative aspects of the operation running, so they can focus on their core business. We provide unmatched visibility into their fleet operations, eliminating the burden of keeping assets, driver, fuel and toll data updated, compliant and optimized. We achieve this through our three-pillar approach of expertise, technology, and data.
At Bestpass – Fleetworthy, you’re in the driver’s seat!
Road Map:
As a Product Marketing Director, you will be responsible for leading product messaging, product releases, sales collateral, and persona intelligence. You will work collaboratively with marketing, executives, product, sales, and customer success to ensure the company is well-positioned in the market with a clear value proposition and differentiated offerings.
Reporting to the Chief Marketing Officer, you will lead product marketing for the company and be able to understand technical details and translate them to business benefits and customer value. You will maintain excellent relationships with the customer base, external partners, and internal stakeholders.
What Your Ride Will Look Like:
- Define and execute a product marketing plan that includes a messaging framework, content plan, and product positioning to drive bookings and retain customers
- Build out a product marketing infrastructure, including the development of a product marketing plan and distribution of external and internal assets
- Be the expert on the company’s buyers and personas and identify market patterns and opportunities
- Collaborate with product management to understand the roadmap, releases, and new product offerings and absorb that into the overall product marketing plan
- Create marketing assets including sell sheets, elevator pitches, sales presentations, persona analysis, and content pieces
- Help build sales tools such as battle cards, pitch decks, etc., and support sales enablement training efforts to educate the team on the product story and go-to-market strategy
- Strategize and help develop thought leadership pieces to build the company brand
- Work with our technology and reseller partners to develop co-marketing relationships and enablement materials to facilitate channel sales
Show Off What You Have:
- Minimum 7-10 years in B2B Marketing with over 2 years in a Product Marketing leadership role for a B2B technology company. Additional B2C experience helpful
- Experience with trucking/transportation industry a plus
- Proven track record working with product management and sales teams on go-to-market strategy and execution
- Experience with building, launching, and managing go-to-market product and feature releases for a multi-product line organization
- Comfortable speaking with and leading discussions with customers, partners, and vendors
- Knowledge and experience implementing Pragmatic Marketing framework and best practices
- Entrepreneurial spirit and commitment to achieve outstanding results
- Proven ability to work across a distributed team in a remote or hybrid environment
- Highly motivated and passionate with the ability to adapt to change
Fuel Gauge:
This role is budgeted $135,000 to $145,000 base salary + a bonus plan.
What Drives Us to Work Every Day:
- We are laid back but always professional.
- Our offices are modern and fully equipped to make you feel at home. Enjoy a team meeting in one of our cafes, shoot some darts while brainstorming ideas or just sit back and enjoy free healthy snacks and drinks to keep your mind and body satisfied.
- We pride ourselves on making a difference, to our employees, clients, and their businesses.
- We love “quirky” and accept team members for who they are & what they bring to the table.
- We are proud to build all our relationships based on transparency and trust.
- All our teams consist of top talent who are energetic, inquisitive, and love jumping out of bed each day because they know they can and will make a difference!
We care about your Zen:
- A flexible work environment with a mix of 100% remote and/or hybrid roles and some that are in the office.
- An amazing benefits package so you can rest assured your needs are taken care of.
- Paid time off so you can have time to relax and experience a healthy work-life balance.
- A 401K plan with an impressive company match. It’s never too early to start saving for retirement!
- Health and wellness-focused work environment with optional standing desks, office fitness challenges, and plenty of outdoor space to take a walk or just clear your mind.
- Opportunities to participate in charitable events, give back to the community, and get paid for your efforts!
- We reward success with promotions from within and encourage all employees to switch lanes and check out other departments.
- We pay hefty referral bonuses to all employees who refer family and friends!
Bestpass Core Values – We are 1TEAM
- People 1st - People 1st! We win as a team by collaborating, having each other’s backs, and bringing out the best in each other. We always treat others as they would like to be treated.
- Trust - We inspire trust by delivering on our promises, owning outcomes, being transparent in our communications, and acting with integrity.
- Every Trip Matters - Because every trip that our customers take is important to them, it's important to us. Whether it is a load being hauled across the country or a service vehicle traveling on a toll road, our customers count on us to deliver the right expertise, software, and data to make every trip safe, efficient, and productive.
- Always Innovating - We solve for the customer and focus on outcomes. We are nimble in our approach. When we fail, we fail fast and learn from it. We are here to disrupt, not to fit in.
- Mindset - We are committed to a growth mindset. Our efforts and attitudes are what determine our abilities. We embrace good criticism. We seek new challenges. We never stop learning.
About Bestpass: Bestpass is a comprehensive payment platform provider and leader in toll management solutions for commercial fleets of all sizes. Bestpass saves fleets time and money by consolidating payments and providing insight into cost per vehicle. Bestpass, founded in 2001, covers 100% of major toll roads across the U.S., supports more than 30,000 customers, and processes over $1.5 billion in toll transactions annually. Bestpass offers a range of toll coverage options for owner-operators, regional fleets, and national fleets, as well as customized solutions for specific needs.
About Fleetworthy Solutions: Fleetworthy Solutions, Inc. provides DOT safety and regulatory compliance services to commercial fleets that take them Beyond Compliant. Fleetworthy combines exceptional client service, advanced technologies, and more than 40 years of transportation industry expertise to make sure that drivers and assets are truly fleetworthy. The company helps private fleets, for-hire carriers and third-party logistics companies of all sizes surpass compliance of federal, state, and local regulations and streamline processes to reduce costs and mitigate risks.
Bestpass is committed to fostering a diverse and inclusive culture that is respectful and welcoming of individual differences. We are proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations
