Berlin Brands Group (BBG) has been designing, producing, and selling products in the areas of kitchen appliances, garden & living, sports and consumer electronics since 2005 and is now one of Europe’s largest digital companies including over 700 employees around the globe. We love brands and products!
The CRM Lead, who reports directly to our CMO, leads an internal CRM manager as well as an external CRM agency and ensures that data collection on customer insights related to CRM programs follows best practices for the company.
What you will do:
- Drive data-driven decision-making, formulate CRM strategies, and develop the CRM roadmap
- Collaborate with cross-functional teams, including ProTech, and the vendor for seamless CRM program support
- Lead an internal CRM manager and external agency as well as the formulation of CRM strategies, programs and campaigns and ensure that they stay aligned with the business’s overall objectives
- Manage CRM budget allocations and develop, review, and implement the annual CRM roadmap with revenue projections
- Monitor and evaluate CRM campaigns, measure ROI, and conduct consumer experience research, consumer segmentation, and consumer roadmap analyses for continuous improvement
- Identify emerging opportunities for competitive advantage in consumer acquisition and retention strategies in our markets
What we are looking for:
- Several years of CRM lead experience focusing on CRM strategies and implementation
- Proficiency in CRM tools (Emarsys, Bloomreach, Braze, etc.) and analytical systems
- Extensive background in direct and digital marketing within a similar industry (B2C E-Commerce)
- Strong expertise in customer acquisition, re-engagement, and retention strategies
- Effective communication skills and a clear understanding of CRM campaign lifecycles
- Interest and ability to derive insights from data analyses for ongoing process improvement
- Basic knowledge of databases and associated reporting tools
- Fluency in English, German is a plus
What we offer:
- Flexible and hybrid working model with up to 2 home office days per week
- Dog friendly and modern office in the heart of Berlin (Spittelmarkt)
- Ability to work up to 28 days per year from abroad
- Public transport ticket grant, 30% discount on our products and 40% employer's contribution to the company pension plan
- Active promotion of your development, e.g. through continuous performance feedback, language courses, further training and mental health coaching by the Fürstenberg Institute
- Daily fresh fruits and vegetables as well as drinks and various health offers e.g. physiotherapy, yoga and back training courses
- Support by a team of highly skilled and dedicated colleagues who celebrate successes together at numerous company events
Who we are:
BBG creates, builds and scales consumer brands globally. Within the last 17 years we have created and built own e-commerce brands including our largest and best-known brands Klarstein, auna and blumfeldt. Our passion for good products is reflected by over 5000 items we bring to our customers in 27 countries via the D2C (Direct-to-Consumer) model. Our headquarter is in Berlin, however our employees work in a total of 6 locations around the globe – in Europa, USA, and Asia.
We plan to grow even further and reinvest in world-class logistics and fulfilment, innovative digital marketing, e-commerce, marketplace development and other sales channels. To fuel this growth, we are looking for talented and highly motivated colleagues like you to join us in shaping the DNA of BBG.
JOIN THE GANG!
Become a member of one of Europe's leading ecommerce companies and fill out the online application below. Laura (Lead Talent Acquisition) is looking forward to your application!
