­­­Job Description

The Associate Marketing Manager will be responsible for supporting the Director of Marketing in the development and execution of BCV’s marketing strategy and operations.

This person will work collaboratively with the Director of Marketing and Sales Leadership to develop promotional materials, digital sites, conference attendances, and social media content promoting our brand and services to potential clients.

Responsibilities

  • Manage content and advertising campaigns on a variety of social media channels and tools (e.g., Facebook, Instagram, Linked-in, etc.)
  • Identify marketing strategy concepts and assist with the development of new marketing programs and initiatives
  • Support branding, communications and campaigns through online and offline marketing programs
  • Assist in the planning and execution of email marketing campaigns and provide optimization and targeting recommendations
  • Become subject matter expert in various tech programs used to support marketing initiatives (e.g., Pardot, WordPress, etc.)
  • Drive internal programs such as award review and submissions
  • Stay abreast of developments in the marketing and digital landscape to recommend ways to more effectively deliver our marketing messages and business objectives
  • Ability to analyze and assess the performance of marketing campaigns

Requirements

  • BS degree in marketing or a related field
  • 2-3 years of experience in digital, social or hospitality marketing
  • Expertise in PowerPoint; familiarity with Adobe Photoshop and Illustrator
  • Experience managing email campaigns and social media content and calendars
  • Creative thinker with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Familiarity with or willingness to learn Wordpress for website updates and development
  • Up-to-date with the latest trends and best practices in online marketing, social media and measurement
  • The ideal candidate will be organized with the ability to work independently and collaboratively in a team
  • Superior communication and writing experience is critical
  • High level of energy, commitment and passion for results

Apply for this Job

* Required
File   X
File   X