Basis Technology is the leading provider of software solutions for multilingual text analytics and digital forensics. Our forensics group is focused on providing easy to use and extensible tools to make corporate IT security, law enforcement, and other investigators more efficient.
We are looking for a Marketing Manager to market our Cyber Triage incident response product to cyber security teams. This person will have responsibilities for the entire buyer's journey. They will need to understand the needs of the target user, know where and how to reach the users, and support them during their evaluation and purchasing process. You will work closely with product management to understand new features and with sales to ensure they have the materials needed and are getting the right leads.
Work closely with sales and product teams to develop messaging and value propositions.
Create marketing materials (website, blog, videos, etc.) that articulate the benefits of the products.
Create sales collateral to help move prospects through the sales cycle.
Edit materials written by others for grammar, conciseness, and SEO.
Manage and evaluate lead generation sources, such as ads, sponsorship, and events.
Participate in Customer Success meetings to understand how customers are using the products.
Measure success of campaigns use metrics to prioritize efforts.
3+ years of product marketing, product management, or digital marketing experience in the Cyber Security Industry.
Bachelor’s degree in Marketing, Business or related field or equivalent professional experience.
Strong communication and writing skills.
Experience with content-based marketing.
Experience writing content based on the buyer’s journey.
Experience with digital ads and event sponsorships.
Strong analytical and problem-solving skills with a focus on collecting and using metrics.
Ability to direct graphic and website designers to achieve desired and consistent style.
Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.