Basis Technology is the leading provider of software solutions for multilingual text analytics, identity resolution, and digital forensics. Our solutions are used by leading technology companies and government organizations to improve the accuracy of information retrieval, text mining and other applications through advanced linguistics and digital forensics.
We are looking for a Digital Marketing Specialist (DMS) to build-out marketing campaigns and ensure meticulous tracking of results. Reporting to the Marketing Director and work closely with the Content Marketing Manager the DMS will own and optimize the technical implementation of our marketing campaigns. This is an exciting opportunity for anyone interested in AI and how smart systems like Google, Siri, and Alexa answer their questions and solve problems.
Own the build-out of marketing campaigns
Ensure meticulous tracking of marketing campaigns
Write marketing copy and suggest graphics for landing pages, emails, social media posts, digital ads, videos, and whatever else is needed to build the marketing campaigns
Work with colleagues in marketing to build-out campaigns on Wordpress based websites and in the company marketing automation system (currently Pardot, soon to be HubSpot)
Support inbound lead generation and outbound campaigns
Assist with digital elements of event marketing campaigns
Develop slide decks
Be available to support other marketing efforts as needed, this may include travel
2 -3 years of relevant experience in marketing, working with marketing automation systems and connecting platforms
Experience in Web development (Wordpress, Drupal, HTML/CSS)
Marketing automation system experience (HubSpot, Marketo, Pardot)
Strong sense of visual design
Interest in AI technology specifically Text Analytics and Natural Language Processing (NLP)
Willingness to master various marketing tools
Excellent communications skills
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.