Basis Technology is the leading provider of software solutions for multilingual text analytics, identity resolution, and digital forensics. Our solutions are used by leading technology companies and government organizations to improve the accuracy of information retrieval, text mining and other applications through advanced linguistics and digital forensics.
We are looking for a Content Marketing Manager (CMM) to design, build, and measure targeted marketing campaigns. Reporting to the Marketing Director and working closely with the Marketing Production Specialist, the CMM will research, write and create complex, multitouch marketing campaigns. This is an exciting opportunity for anyone interested in AI and how smart systems like Google, Siri, and Alexa answer their questions and solve problems. Text analytics and natural language processing (NLP) are some of the fastest-growing areas of AI technology.
Dive deep into all available marketing data and develop well-reasoned hypotheses about how Basis Technology (and its Rosette text analytics product brand) might craft more effective digital marketing campaigns
Oversee and project manage the production and implementation of marketing campaigns
Write marketing copy and suggest graphics for landing pages, emails, social media posts, digital ads, videos, and whatever else is needed to build the marketing campaigns
Identify and contract with subject matter experts to build compelling marketing messages and materials
Work with colleagues in marketing to build-out campaigns on Wordpress based websites and in the company marketing automation system (currently Pardot, soon to be HubSpot)
Manage outside vendors as necessary to develop necessary campaign elements
Serve as a go-to person for marketing automation, social media, and marketing analytics needs
Report on campaigns and overall digital marketing performance on a regular basis
Develop slide decks to support sales
Be available to support other marketing efforts as needed, this may include travel
Minimum 3 years of relevant marketing experience
Strong writing skills
Experience with Google Analytics, Optimize, Tag Manager, and Ads
Experience with a marketing automation system (HubSpot, Pardot, Marketo)
Experience with Salesforce
Experience with graphic design and/or visual communication skills a plus
Familiarity with video production experience
Knowledge of the finance and banking software industry
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.