Basis Technology seeks a talented Product Marketer to drive go-to-market strategy, execution, and messaging for its KonaSearch product suite. The Product Marketing Manager needs to be a subject matter expert on the Salesforce ecosystem and needs to be able to communicate in the language of the Salesforce community.
KonaSearch is a deep search engine that powers apps for the Salesforce ecosystem. Many workflows require real-time access to data from every field, attachment and object in Salesforce in addition to seamless search across many external data sources. Attachments include files such as PDFs, zip files, or DOCX, and other databases include Sharepoint or Google Drive. Kona users can set up fast, real-time lookup across these data to trigger/feed workflows for applications from recruiting to sales process automation.
This role requires a combination of technical/CRM knowledge and strong communication skills. Basis Technology seeks to reposition the entire KonaSearch product family and will rely on this role to develop high impact messaging that will resonate with our target audience of Salesforce Administrators.
Create engaging content for our target audience and successfully deliver on our marketing campaigns.
Communicate product features, capabilities and benefits through presentations, architecture diagrams, graphics/illustrations, videos, solution guides, collateral, blog posts, and more.
Provide sales tools and enablement
Develop target personas, sales plays, and appropriate solution messaging.
Create common customer use cases that can be leveraged across pre-sales and marketing events and help develop powerful product demonstrations
PROFESSIONAL EXPERIENCE/SKILLS REQUIRED:
5+ years of experience with the Salesforce ecosystem
Some experience in product marketing or product management, sales engineering, sales enablement, and/or agency
Demonstrated ability in launching and growing innovative products, familiarity with Cloud/SaaS business
Experience with product marketing and/or product management.
Technical background and experience with enterprise software strongly preferred.
Self-starter and strong track record in content creation including white papers, detailed product collateral, architecture/marketecture diagrams, and more.
High energy, charismatic, innovative, creative
Strong writing skills and familiarity with the Salesforce “voice” and style in marketing
Comfortable delivering presentations and public speaking
Collaborative. Proven ability to work cross-functionally and informally to achieve overall business objectives and sales results.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.