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Director, Strategic Brand Partnerships

As Director, you will be responsible for prospecting for new business, managing existing accounts, growing business, conceptualizing, developing and packaging new programs for partners. 

This hybrid “sales” role will primarily be focused on identifying opportunities and closing new partnerships while leveraging existing relationships and pre-established contacts to drive growth This person will work closely with the SVP of brand at Barry’s to proactively bring partnership opportunities to fruition, and guide them through pitch, sale, production, execution and optimization. This role will ensure client objectives are closely considered and KPIs evaluated prior to pitches, and that our team delivers best-in-class proposals and pitches. This position reports to the SVP of Brand.

Role & Description

  • Prospect, pitch, and conceptualize multi-platform partnerships across various categories of business
  • Leverage extensive scope and depth of contacts to secure top-to-top meetings with client and agency stakeholders.
  • Provide value across media platforms, including fresh + innovative branded content concepts and nuanced multi-platform partnerships to meet client objectives
  • Analyze client O&O channels + communications to identify opportunities to partner with Barry’s.
  • Utilize digital marketing experience to exceed client KPIs, manage expectations and guarantee renewals on partnerships
  • Create value ‘on-the-fly’ in client\/agency meetings, generating excitement and a desire to partner with us, vs. transactional selling
  • Have a keen ability to identify prospects, key client stakeholders and nurture profitable partnerships
  • Schedule & attend 8+ sales calls (or video meetings) per week for new business
  • Proactively prospect for new business daily
  • Meet or exceed target revenue per year (note: targets are subject to change).
  • Build and deliver proactive programs, sell sheets\/presentations for new client leads
  • Maintain consistent contact with internal teams on program production, execution and optimization to ensure that all advertiser programs meet\/exceed client expectations.
  • Act as lead sales representative for Barry’s across client & agency counterparts.
  • Marketing mindset with an urgency to close business


  • Marketing mindset with an urgency to close business.
  • 8+ years of experience in sales, marketing, or client services.
  • Self-motivated and autonomous work ethic.
  • Proven ability to conceptualize and monetize branded content partnerships.
  • Extensive network .
  • Demonstrated experience conceiving and proposing creative marketing ideas, bringing together custom content, advertising, social media, video, and experiential.
  • Proactive, self-motivated and eager to work in a fast-growing start-up environment.
  • Positive outlook and fun disposition.
  • Marketing mindset with an urgency to close business.

Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that’s as effective as it is fun.

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